- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Paul, Rolland "Pig" (author), Garner, J. Marvin (author), and Sweet, Orville K. (author)
- Format:
- Book
- Publication Date:
- 1991
- Published:
- USA: Lowell Press, Kansas City, Missouri, for National Pork Producers Council
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08259
- Subject Term:
- advertising, appeals (message), campaign planning, campaigns, case studies, commodity promotion, education effects, history, leadership, message content, organizations, women, pork, swine, checkoff program, and symbols
- Notes:
- 197 pages., Includes development and effectiveness of the advertising campaign, "Pork: the other white meat."
