Subject Term: agri-marketing and campaign planning / Journal Title: Agri Marketing

1. Creating a winner, results

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02923
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 20-21
Notes:: Case report about the "Best of Show" advertising campaign in the NAMA recognition program.

2. Crisis response on the farm

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2014-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02924
Journal Title:: Agri Marketing
Journal Title Details:: 52(5) : 22-23
Notes:: Case report of "Best of Show" public relations entry in the NAMA recognition program.

3. Standing out in the crowd

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Behringer, Sally (author)
Format:: Journal article
Publication Date:: 2010-01
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06690
Journal Title:: Agri Marketing
Journal Title Details:: 48(1) : 28, 30, 32

4. #AgLoudAgProud campaign launched

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2016-07
Published:: USA: Henderson Communications L.L.C., Adel, Iowa.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07420
Journal Title:: Agri Marketing
Journal Title Details:: 54(6) : 55-56

5. Case IH rethinks planters

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2016-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07844
Journal Title:: Agri Marketing
Journal Title Details:: 54(9) : 29-30, 32-33

6. How Hesston rounds up its own tv networks

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 1976-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10670
Journal Title:: Agri Marketing
Journal Title Details:: 14(4) : 43-46

7. What media directors want from ag media providers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henke, Laura (author), Kincaid, Susan (author), Hendrickson, Vicki (author), and Brokaw, Karen (author)
Format:: Journal article
Publication Date:: 2007-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26091
Journal Title:: Agri Marketing
Journal Title Details:: 45(6) : 34-35
Notes:: Posted at www.agrimarketing.com/show_story.php?id=45902

8. Sales, goodwill built on the road

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Purnell, Rick (author)
Format:: Journal article
Publication Date:: 2007-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
Journal Title:: Agri Marketing
Journal Title Details:: 45(7) : 58-59
Notes:: Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.

9. Bringing a bold trait package to market

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Keyes, Claire (author / Bader Rutter and Associates)
Format:: Journal article
Publication Date:: 2008-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28546
Journal Title:: Agri Marketing
Journal Title Details:: 46(9) : 30, 33
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=19654

10. Agriculture's consumer outreach

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
Format:: Journal article
Publication Date:: 2009-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
Journal Title:: Agri Marketing
Journal Title Details:: 47(8) : 24-25, 27
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

11. Teamwork engages the ag marketplace

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30174
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 58-62
Notes:: Features the 2010 National Agri-Marketing Association (NAMA) AgriMarketer of the Year, Stephanie Liska , CEO of Beck Ag.

12. Farm Credit System on a roll

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-09
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30487
Journal Title:: Agri Marketing
Journal Title Details:: 48(7) : 26-28

13. Reinvesting in a legendary brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

14. Giant products supported by GIANT promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sisk, Samantha (author)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35731
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 36, 38
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Describes GIANTS marketing campaign by AgriGold.

15. Bringing SmartStax to market

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2010-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35733
Journal Title:: Agri Marketing
Journal Title Details:: 48(9) : 46, 48
Notes:: Posted at http://www.agrimarketingdigital.com/?iid=43328, Marketing approaches used to introduce the SmartStax trait combination co-developed by Dow AgroSciences and Monsanto for insect control in corn.

16. Repeating a good ad pays off

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brennan, Carrie (author / Readex Research)
Format:: Journal article
Publication Date:: 2011-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36109
Journal Title:: Agri Marketing
Journal Title Details:: 49(2) : 36

17. Tomorrow's technology - today

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37172
Journal Title:: Agri Marketing
Journal Title Details:: 49(8) : 22-23, 25
Notes:: Introduction of a new line of John Deere farm equipment.

18. Genuity Smartstax RIB Complete

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gustafson, Mike (author)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37182
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 24, 26, 28
Notes:: Features a technology co-developed by Monsanto and Dow AgroSciences.

19. Campaign focuses on simplicity, convenience for farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2011-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37183
Journal Title:: Agri Marketing
Journal Title Details:: 49(9) : 30
Notes:: Features media strategy for introducing a technology co-developed by Monsanto and Dow AgroSciences.

20. Insights for marketers going direct

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Schimek, Rosemary (author), Kaufmann, Hylon (author), Bergeson, Jim W. (author), and Bartelson, Jim (author)
Format:: Journal article
Publication Date:: 2012-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D00354
Journal Title:: Agri Marketing
Journal Title Details:: 50(9) : 47-50

21. The rebirth of a tractor company

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2002-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15866
Journal Title:: Agri Marketing
Journal Title Details:: 40(10) : 40-41, 44

22. Ethanol campaign fuels interest in Nebraskans' use of alternative fuel

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2003-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16978
Journal Title:: Agri Marketing
Journal Title Details:: 41(2) : 42-43

23. Global program launch capitalizes on experiential branding

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17317
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 30-31

24. The antibiotic battle: companies engage to keep antibiotics working for the livestock industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Krebs, Candace (author)
Format:: Journal article
Publication Date:: 2003-03
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17318
Journal Title:: Agri Marketing
Journal Title Details:: 41(3) : 34-36

25. Rx for reinvigorating an aging product line

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2003-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17459
Journal Title:: Agri Marketing
Journal Title Details:: 41(4) : 62-64

26. PR takes the sting out of a nasty little problem

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20489
Journal Title:: Agri Marketing
Journal Title Details:: 42(4) : 24, 26
Notes:: Features a public relations campaign by Bayer Environmental Science to control fire ants year-round.

27. BASF hits hole-in-one with superintendents' golf tournament

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gardner, Den (author)
Format:: Journal article
Publication Date:: 2004-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21796
Journal Title:: Agri Marketing
Journal Title Details:: 42(9) : 12-13

28. Strategic use of PR yields success for Cargill unit

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Journal article
Publication Date:: 2005
Published:: Canada
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21868
Journal Title:: Agri Marketing
Journal Title Details:: 43(1) : 51

29. Pfizer Animal Health's Solitude IGR

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rabuse, John (author)
Format:: Journal article
Publication Date:: 2006-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24363
Journal Title:: Agri Marketing
Journal Title Details:: 44(5) : 32, 34
Notes:: "Best of Show" in the 2006 specialty competition of the National Agri-Marketing Association.

Bibleaves

1. Creating a winner, results

2. Crisis response on the farm

3. Standing out in the crowd

4. #AgLoudAgProud campaign launched

5. Case IH rethinks planters

6. How Hesston rounds up its own tv networks

7. What media directors want from ag media providers

8. Sales, goodwill built on the road

9. Bringing a bold trait package to market

10. Agriculture's consumer outreach

11. Teamwork engages the ag marketplace

12. Farm Credit System on a roll

13. Reinvesting in a legendary brand

14. Giant products supported by GIANT promotion

15. Bringing SmartStax to market

16. Repeating a good ad pays off

17. Tomorrow's technology - today

18. Genuity Smartstax RIB Complete

19. Campaign focuses on simplicity, convenience for farmers

20. Insights for marketers going direct

21. The rebirth of a tractor company

22. Ethanol campaign fuels interest in Nebraskans' use of alternative fuel

23. Global program launch capitalizes on experiential branding

24. The antibiotic battle: companies engage to keep antibiotics working for the livestock industry

25. Rx for reinvigorating an aging product line

26. PR takes the sting out of a nasty little problem

27. BASF hits hole-in-one with superintendents' golf tournament

28. Strategic use of PR yields success for Cargill unit

29. Pfizer Animal Health's Solitude IGR

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