- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Purnell, Rick (author)
- Format:
- Journal article
- Publication Date:
- 2007-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26333
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 45(7) : 58-59
- Subject Term:
- campaign planning, campaigns, media effectiveness, promotion, shows, marketing communication, and agri-marketing
- Notes:
- Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.