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Sales, goodwill built on the road

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Purnell, Rick (main author)
Format:
Journal article
Publication Date:
2007-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, media effectiveness, promotion, shows, marketing communication, agri-marketing
Notes:
Posted at www.agrimarketing.com/show_story.php?id=46304, Examines agri-marketing applications of vehicular promotions.