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    152. Case studies using social media events and stories to increase program participation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stearns, Stacey (author / University of Connecticut)
    Format:
    Presentation
    Publication Date:
    2018-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 199 Document Number: D09901
    Notes:
    Presentation at the Association of Communication Excellence (ACE) conference during the Agricultural Media Summit, Scottsdale, Arizona, August 4-8, 2018. 18 pages.

    153. Catfish, for one, is rising to the top

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McGrath, Roger (author)
    Format:
    Journal article
    Publication Date:
    1982-10-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18427
    Journal Title:
    Advertising Age
    Journal Title Details:
    53(43) : M-10-11, M-14-16
    Notes:
    Catfish producers trying to advance catfish from a dish favored in the South and lower Midwest to the national market.

    154. Cattlemen's best tool

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2019-12-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
    Journal Title:
    Drovers
    Journal Title Details:
    : 4
    Notes:
    Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

    156. Celebrity endorsements in U.S. and Thai magazines: a content analysis comparative assessment

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seitz, Victoria A. (author), Razzouk, Nabil (author), and Eamsobhan, Sudawadee (author)
    Format:
    Journal article
    Publication Date:
    2007
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11624
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    13(3-4) : 383-398
    Notes:
    17 pages., Online via UI e-subscription, Researchers used content analysis to determine the relationship between the use of celebrities and the types of products endorsed in one popular U.S. magazine and two popular Thailand magazines. Results indicated that a significant relationship existed among celebrity endorsers and product types. Product categories involving food, diet, and weight loss were among those in which celebrity endorsers were used most.

    160. Change the name, perhaps?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Meat Export Federation, Denver, Colorado.
    Format:
    News release
    Publication Date:
    2010-11-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30584
    Notes:
    Via Food Systems Insider. 1 page., About efforts to expand the market for the cut known as pork butt.

    161. Changes in retail food delivery: signals for producers, processors and distributors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    King, Robert P. (author), Kinsey, Jean (author), Senauer, Ben (author), and Phumpiu, Paul F. (author)
    Format:
    Research paper
    Publication Date:
    1996
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C10346
    Journal Title Details:
    Working Paper 96-03, 42 pages
    Notes:
    Working Paper, The Retail Food Industry Center, Dept. of Applied Economics, University of Minnesota,

    164. Characterizing participants in activities protecting the environment: a focus on donating, recycling, and conservation behaviors

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Granzin, Kent L. (author) and Olsen, Janeen E. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07003
    Journal Title:
    Journal of Public Policy and Marketing
    Journal Title Details:
    Vol 10(2) : 1-27

    168. Checkoff vote serves as wake up call to other farm, commodity groups

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Organization for Competive Markets (author)
    Format:
    News release
    Publication Date:
    2001-01-17
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11603
    Journal Title Details:
    1 pages
    Notes:
    Organization For competitive Markets statement, www.competitivemarkets.com

    173. Chick-fil-a

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Black, Baxter (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
    Notes:
    Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.

    175. Chiquita banana stickers highlight nutrition, health benefits

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2021-01-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12069
    Journal Title:
    Packer
    Notes:
    Online from publisher. 2 pages., Announces a new series of stickers placed on individual bananas. These stickers feature a combination of vitamins and nutrients found in Chiquita bananas.

    177. Choretime breakfast club

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Archive
    Publication Date:
    1967
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09799
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 2. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Contents, Promotions and Awards, 1965-67 : 45

    179. Clients' perceptions of the quality of services provided by agricultural communications students in a service learning project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Miller, Jefferson D. (author), Hundley, Chase T. (author), Rhodes, Traci N. (author), and Jogan, Kathleen (author)
    Format:
    Paper
    Publication Date:
    2012-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01499
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Birmingham, Alabama, February 5-6, 2012. 17 pages.

    181. Commentary upon: factors and tactics influence consumer food habits and patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Byrnes, Francis C. (author)
    Format:
    Commentary
    Publication Date:
    1973
    Published:
    Colombia: Centro Internacional de Agricultura Tropical (CIAT), Cali, Colombia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes10 Document Number: D09198
    Journal Title:
    series seminars
    Journal Title Details:
    No. 2E
    Notes:
    Francis C. Byrnes Collection, 115-119 p.

    183. Committing millenials toward recycling and environmental preservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Portugal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06931
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    22(2) : 224-237

    184. Committing millennials toward recycling and environmental preservation

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Loureiro, Sandra Maria Correia (author) and Kaufmann, Hans Ruediger (author)
    Format:
    Journal article
    Publication Date:
    2016
    Published:
    Portugal
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11622
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    22(2) : 224-237
    Notes:
    15 pages., Online via UI e-subscription., Researchers analyzed antecedents and consequences of affective commitment revealed "the importance of pleasant arousal in reinforcing self-expressive recycling in order to increase the affective commitment."

    186. Commodity groups seek freedom of information exemption for checkoff boards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    O"Connell, John (author / Capital Press, Salem, Oregon)
    Format:
    News article
    Publication Date:
    2016-04-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11028
    Journal Title:
    Capital Press Agriculture Weekly
    Notes:
    Online from Capital Press. 2 pages., "Several agricultural organizations have gotten language included in the pending fiscal year 2017 House Agricultural Appropriations Bill asking USDA to exempt research and promotion boards funded by grower checkoff fees from federal public records law." The language argues the change is needed to focus producers' resources on research and promotion, rather than records services.

    188. Communication could increase florists' commercial account purchases

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anderson, Lori J. (author), Behe, Bridget K. (author), and Sanderson, Kenneth C. (author)
    Format:
    Journal article
    Publication Date:
    1996-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11131
    Journal Title:
    HortTechnology
    Journal Title Details:
    <6 (3): 266-271>

    190. Communication strategy for fertiliser promotion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
    Format:
    Journal article
    Publication Date:
    1977-04
    Published:
    India: The Fertiliser Association of India, New Delhi, India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
    Journal Title:
    Fertilizer Marketing News
    Journal Title Details:
    8 (4) : 1-4
    Notes:
    James F. Evans Collection

    191. Communications and the sheep industry development program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, James F. (author / University of Illinois) and University of Illinois Champaign-Urbana, Illinois
    Format:
    Article
    Publication Date:
    1969-11-19
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: C18882
    Notes:
    7 pages; Speech delivered at the Sheep Industry Development Program Regional Workshop, Urbana, Illinois, November 19, 1969

    192. Communications training needs in Arkansas' agritourism industry

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Das, Biswaranjan (author), Miller Jefferson (author), McCullough, Stacey (author), and Rainey, Daniel (author)
    Format:
    Journal article
    Publication Date:
    2012
    Published:
    USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00333
    Journal Title:
    Journal of Applied Communications
    Journal Title Details:
    96(1) : 68-81

    193. Communities in action: effecting change to water policy using ICTs (information and communication technologies) - a case study of Clean Ocean Foundation, Australia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Iacovino, Livia (author), Iacovino, Carlo (author), and Centre for Community Networking Research, Monash University, Victoria, Australia.
    Format:
    Paper
    Publication Date:
    2007-11-05
    Published:
    Australia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 178 Document Number: C35680
    Notes:
    Community Informatics Research Network (CIRN) Conference 2007, Prato, Italy, November 5-7, 2007. 11 pages.

    194. Comparative effectiveness of executional elements in TV food advertising on recall and persuasion: 15- versus 30-second commercials

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanton, John L. (author)
    Format:
    Journal article
    Publication Date:
    2003
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29965
    Journal Title:
    Journal of International Food and Agribusiness Marketing
    Journal Title Details:
    15(1/2) : 137-152
    Notes:
    Via UI electronic subscription.

    195. Compelled advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hudson, David L., Jr. (author) and First Amendment Center, Vanderbilt University, Nashville, Tennessee.
    Format:
    Article
    Publication Date:
    2006
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 171 Document Number: C28711
    Notes:
    Via online report. 4 pages., Center attorney summarizes court cases involving California tree fruits, mushrooms and beef check-off controversies.

    198. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    199. Consumer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27429
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jf_cn.pdf

    200. Consumer and industry leaders collaborate to promote food safety innovation and best practices: call for information sharing to accelerate adoption of science-based interventions from farm to table

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cooperating for Food Safety (CFS).
    Format:
    News release
    Publication Date:
    2007-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26669
    Notes:
    Archived November 15, 2007, 3 pages.