- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Anderson, Lori J. (author), Behe, Bridget K. (author), and Sanderson, Kenneth C. (author)
- Format:
- Journal article
- Publication Date:
- 1996-07
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11131
- Journal Title:
- HortTechnology
- Journal Title Details:
- <6 (3): 266-271>
- Subject Term:
- horticulture, promotion, retail promotion, sales methods, selling, marketing communication, flowers, and market research
