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Chicago entrepreneurial history: the McCormick brothers and the rise of the magacorps

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Machado, Barry (main author), McCormick, Sargent M. (author)
Format:
Article
Publication Date:
2013-10-20
URL:
https://www.builtinchicago.org/blog/chicago-entrepreneurial-history-mccormick-brothers-and-rise-megacorps
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, agri-marketers, agribusiness, farm equipment, history, innovations, machinery, promotion, sales methods, sales promotion, selling, marketing communication, concentration, agri-marketing, trust, branding, merger, pioneering, McCormick, Cyrus, McCormick, William, McCormick, Leander, International Harvester Company, customer relations, warranty, field trial
Notes:
Online from builtinchicago.org. 9 pages.