Cattlemen's best tool

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2019-12-24
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 123 Document Number: D11182
    Journal Title:
    Drovers
    Journal Title Details:
    : 4
    Subject Term:
    animal rights, beef, campaigns, cattle, commodity promotion, environment, environmental communication, environmental quality, ethical issues, farming methods, information issues, meat, promotion, public information, sustainability, animal welfare, social responsibility, fake meat, animal care, and plant-based food
    Notes:
    Via online November-December issue. "The Front Gate" section., Cites a new information campaign of the Beef Quality Assurance program as an effective way to counter much of the misinformation about new plant-based and cell-cultured products that challenge the stewardship of the cattle industry.

    Tools