Checkoff adjusts demand-building programs in light of BSE find

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Barnhart, Walt (author)
    Format:
    Article
    Publication Date:
    2004-01-19
    Published:
    USA: National Cattleman's Beef Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19486
    Subject Term:
    advertising, appeals (message), beef, campaign planning, campaigns, commodity promotion, food safety, meat, message content, promotion, and radio
    Notes:
    2 pages; Beef Checkoff

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