Communication strategy for fertiliser promotion

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Choudhary, B.N. (author), Prasad, C. (author), and District Training Officer, Pusa, Bihar, India; Assistant Director, General Education, I.C.A.R., New Delhi, India
    Format:
    Journal article
    Publication Date:
    1977-04
    Published:
    India: The Fertiliser Association of India, New Delhi, India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 42 Document Number: B04914
    Journal Title:
    Fertilizer Marketing News
    Journal Title Details:
    8 (4) : 1-4
    Subject Term:
    adoption behavior, awareness of innovations, communication channels, farmer attitudes, farmer needs, farmers, fertilizers, information flow, knowledge level, promotion, target audience, and technology transfer
    Notes:
    James F. Evans Collection

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