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    Start Over Publication Year 2005 Subject Term marketing communication

    2. Adoption of internet strategies by agribusiness firms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Akridge, Jay (author), Henderson, Jason (author), Dooley, Frank (author), and Carerre, Antonio (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: C26836
    Journal Title:
    International Food and Agribusiness Management Review
    Journal Title Details:
    8(4) : 42-61

    6. Agriculture and the food industry in the information age

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Verbeke, Wim (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25546
    Journal Title:
    European Review of Agricultural Economics
    Journal Title Details:
    32(3) : 347-368
    Notes:
    Author identifies information asymmetry in the food marketplace and calls for sharper focus on information needs of specific audiences.

    8. Bloggers beware: corporate image can soar or plummet in blogosphere

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    W.P. Carey School of Business (author / Arizona State University)
    Format:
    Article
    Publication Date:
    2005-11-23
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
    Notes:
    Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.

    9. Blogging becomes a corporate job: digital "handshake"?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Needleman, Sarah E. (author)
    Format:
    Journal article
    Publication Date:
    2005-05-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29021
    Journal Title:
    Wall Street Journal
    Journal Title Details:
    245(105) : B1-B6
    Notes:
    More businesses are hiring people to write blogs. Author cites the efforts of an organic yogurt marketer.

    16. Co-creation of value - easier said than done: but here's how to begin

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Karst, Mike (author)
    Format:
    Journal article
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23119
    Journal Title:
    Strategic Agribusiness Review
    Journal Title Details:
    23
    Notes:
    3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."

    17. Complete information and marketing solution for professionals in agronomy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Friedrichsen, Mary (author)
    Format:
    Paper
    Publication Date:
    2005-07-19
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 158 Document Number: C25774
    Notes:
    Presented at InfoAg 2005, July 19-21, 2005, Springfield, Illinois. 11 pages., Describes a DTN Advisor service for agri-marketers from the DTN Network.

    18. Consumer Awareness of the Jersey Fresh Promotional Program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    20. Cow judging meets creativity

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Schultz, Lorilee (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22569
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 68-69
    Notes:
    Describes the history and strategy of the annual cow judging contest sponsored by Hoard's Dairyman among agri-marketing professionals.

    21. From barbarian farmers to yeoman consumers: Curtis Publishing Company and the search for rural America, 1910-1930

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ward, Douglas B. (author)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24464
    Journal Title:
    American Journalism
    Journal Title Details:
    22(4): 47-67
    Notes:
    Describes how Cyrus Curtis bought Country Gentleman magazine in 1911 and it became "the dominant farm publication of the 1920s." The magazine "took the nineteenth-century symbol of the yeoman farmer and recast it in terms of consumption. In doing so, it created an idealistic image of a new class of consumers, an image that urban advertisers easily understood and willingly bought." CG had 2.4 million subscribers when it was sold to Farm Journal and Town Journal in 1955.

    24. How to direct market your beef

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holder, Jan (author)
    Format:
    Report
    Publication Date:
    2005
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08547
    Notes:
    ACDC holds citation information and introduction pages., Online from the Sustainable Agriculture Research and Education (SARE) Program of the Sustainable Agriculture Network. 98 pages.

    26. Incorporating viral marketing elements

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2005
    Published:
    USA: Agricultural Relations Council
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23226
    Journal Title:
    ARCLight
    Notes:
    Reports on a campaign, "The Attack of the Mutant Artificial Trees," sponsored by the National Christmas Tree Association to encourage consumers to buy real trees.

    27. Influencing the influencer: how companies are building relationships with these professionals

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hickel, Sabrina (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23096
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 44, 46
    Notes:
    Describes efforts of marketers to communicate with professional farm managers, crop consultants and veterinarians.

    30. Make a critical difference in the success of your campaign: the importance of measuring ad recognition

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McLendon, Tamara (author)
    Format:
    Journal article
    Publication Date:
    2005-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23174
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(8) : 52-54
    Notes:
    Describes use and effectiveness of Web-based surveys, assessing recognition of brand-blinded ads.

    34. Marketing into chaos

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ishmael, Wes (author)
    Format:
    Journal article
    Publication Date:
    2005-09
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23091
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(7) : 22-26
    Notes:
    "Manufacturers and purveyors of animal identification technology and services are using collaboration and good old-fashioned competition to get the ball rolling."

    36. Mass-market confusion: now fat is good for you

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Neff, Jack (author)
    Format:
    Journal article
    Publication Date:
    2005-05-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22223
    Journal Title:
    Advertising Age
    Journal Title Details:
    76(17) : 3
    Notes:
    Latest in more than a decade of conflicting pronouncements from the government and other researchers regarding obesity, alcohol, carbohydrates, exercise and health.

    39. Project EverGreen: generating millions of consumer impressions without spending millions of dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gardner, Den (author)
    Format:
    Journal article
    Publication Date:
    2005-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23381
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(9) : 58-59
    Notes:
    Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.

    46. The history of word of mouth marketing

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Erickson, Kathleen (author)
    Format:
    Journal article
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22566
    Journal Title:
    Agri Marketing
    Journal Title Details:
    43(6) : 42
    Notes:
    Traces use of word of mouth marketing strategies back to 1979 when Ciba-Geigy used peer influence selling teleconference programs to accelerate adoption of Dual herbicide.

    50. USDA contracts/purchase orders awarded to public relations and advertising firms, 2001-2005

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    U.S. Department of Agriculture, Washington, D.C.
    Format:
    Report
    Publication Date:
    2005-07-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23343
    Notes:
    Posted on http://www.usda.gov (Electronic Reading Room - Reports), 2 pages., Identifies public relations and advertising firms contracted to work for 9 agencieds and offices of the USDA.

    52. ZimmComm: metamorphosis

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    French, Robert (author / Auburn University)
    Format:
    Blog
    Publication Date:
    2005-02-25
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29007
    Notes:
    Via infOpinions. 2 pages., Author describes expansion in services provided by ZimmComm Communications, which provides information services to agribusiness companies and other clients.