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Project EverGreen: generating millions of consumer impressions without spending millions of dollars

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gardner, Den (main author)
Format:
Journal article
Publication Date:
2005-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, environment, environmental communication, land use, media relations, non-governmental organizations, public relations, marketing communication, land use management
Notes:
Reports on efforts of an alliance of large and small companies, associations, contractors and suppliers who provide services and products for green spaces.