- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Verbeke, Wim (author)
- Format:
- Journal article
- Publication Date:
- 2005-09
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 157 Document Number: C25546
- Journal Title:
- European Review of Agricultural Economics
- Journal Title Details:
- 32(3) : 347-368
- Subject Term:
- audience analysis, audience research, consumers, food, food industries, food safety, information control, information issues, information needs, information overload, labeling, mass media, nutrition labeling, information technology, marketing communication, and trust
- Notes:
- Author identifies information asymmetry in the food marketplace and calls for sharper focus on information needs of specific audiences.