- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- W.P. Carey School of Business (author / Arizona State University)
- Format:
- Article
- Publication Date:
- 2005-11-23
- URL:
- http://knowledge.wpcarey.asu.edu/article.cfm?articleid=1142#
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 182 Document Number: C37054
- Subject Term:
- dairy, drink, ethical issues, food, image, information issues, online services, public relations, risk management, marketing communication, milk, blogs, and social media
- Notes:
- Via online. 3 pages., Includes case example of an unsuccessful blog used to introduce a new milk-flavored drink.
