Building brands in rural India

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rajan, R.V. (author) and Anugrah Madison Advertising Pvt. Ltd., Chennai, India.
    Format:
    Commentary
    Publication Date:
    2005-11-09
    URL:
    http://www.anugrahmadison.com/press/press25.html
    Published:
    India
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29657
    Subject Term:
    agribusiness, audience analysis, campaign planning, campaigns, communication planning, communicator effectiveness, farmers, India, information services, market analysis, rural areas, rural people, rural-urban difference, marketing communication, agri-marketing, brands, and branding
    Notes:
    5 pages.

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