Scott, Kristi-Warren (author) and Powell, Rachel (author)
Format:
Poster
Publication Date:
2014-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02714
Notes:
Poster presented at the 2014 AAEA/EAAE/CAES joint symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 2 pages.
Matin, Anahita Hosseini (author) and Goddard, Ellen (author)
Format:
Paper
Publication Date:
2014-05
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02727
Notes:
Paper presented at the 2014 Agricultural and Applied Economics Association joint AAEA/EAAE/CAES symposium: Social networks, social media and the economics of food, Montreal, Canada, May 29-30, 2014. 33 pages.
Jukes, Thomas H. (author), Baker, Chester B. (author), Burns, Edward R. (author), Davis, Glenn (author), Hafs, Harold (author), and Jones, Hardin (author)
Format:
Report
Publication Date:
1976-09-15
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D03035
Notes:
Report No. 61, Council for Agricultural Science and Technology (CAST), Ames, Iowa. 10 pages. Also, script for the National Broadcasting Company television program of the same title, produced for NBC News by Thomas Tomizawa. 47 pages., Response by a CAST task force to a telecast on September 8, 1976, featuring the use (and risks) of chemicals in the food system. Special emphasis on the use of diethylstilbestrol (a growth hormone used in beef production) and aspertame (sweetener).
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D03152
Notes:
Includes references to tape segments (not included)., Address delivered to a meeting of the National Agri-Marketing Association, Chicago, Illinois, October 17, 1973.
Examines why this documentary broadcast on CBS-TV November 25, 1960, failed to spur meaningful improvements in the living and working conditions of migrant agricultural laborers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06201
Notes:
Pages 59-70 in Karin Eli and Stanley Ulijaszek (eds.), Obesity, eating disorders and the media. Ashgate Publishing Limited, Surrey, England. 173 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D06206
Notes:
Pages 141-168 in Karin Eli and Stanley Ulijaszek (eds.), Obesity, eating disorders and the media. Ashgate Publishing Limited, Surrey, England. 173 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06772
Notes:
The document also identifies a link to this video production aired on national television, "Landline," at the weekend celebrating the 70th anniversary of rural programming on the Australian Broadcasting Corporation., Script via online from the Australian Broadcasting Corporation. 19 pages.
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
Beam, Brooke W. (author) and Specht, Annie R. (author)
Format:
Conference paper
Publication Date:
2016-02
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 162 Document Number: D08135
Notes:
Research paper presented in the Agricultural Communications Section, Southern Association of Agricultural Scientists (SAAS) in San Antonio, Texas, February 7-8, 2016. 26 pages.
Pages 77-78 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of a research project report, Louisiana State University, Baton Rouge. 1958. 59 pages.
Page 78 in Extension Circular 521, Review of Extension Research, January through December 1958, U.S. Department of Agriculture, Washington, D.C. Summary of research reported in Missouri Agricultural Experiment Station Bulletin 702, University of Missouri, Columbia. 1958. 16 pages.
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.
Pages 63-64 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science, Michigan State University, East Lansing. 1960. 100 pages.
Pages 64-65 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree, Michigan State University, East Lansing. 1960. 120 pages.
Pages 75-76 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of class research project, Michigan State University, East Lansing. 1961. 82 pages.
Pages 83-84 in Extension Circular 541, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of a thesis for the master of science degree in textiles and clothing, University of Tennessee, Knoxville. 1960. 98 pages.
Pages 75-76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of seminar report for the master of science in education degree, University of Wisconsin, Madison. 1961. 63 pages.
Page 76 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of Agricultural Extension Service Publication 434, Mississippi State University, State College. 1962. Pages not numbered.
Page 85 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of Special Report 6, Office of Extension Studies, Cornell University, Ithaca, New York. 1962. 45 pages.
Pages 87-88 in Extension Service Circular 544, Review of Extension Research, January through December 1961, U.S. Department of Agriculture, Washington, D.C. Summary of thesis for the master of science in rural sociology, Pennsylvania State University, University Park. 1962. 61 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08600
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of an address made at the Nineteenth Institute for Education by Radio, Columbus, Ohio. Published by Columbia Broadcasting System, New York City, New York. 17 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08609
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research reported in U.S. Extension Service Circular 466, Washington, D.C. 35 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08618
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. College of Agriculture, Extension Service, Iowa State College, Ames. 27 pages., Examined farmer viewing and views of a television series, "One hundred bushels of corn a reality."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08619
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research report. College of Agriculture, Extension Service, Iowa State College, Ames. 27 pages., Examined homemaker viewing and views of a television series, "Make a dress - TV."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08623
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of a research project. College of Agriculture, Extension Service, University of Wisconsin, Madison. 14 pages., Based on feedback from representatives of 68 television stations with programs for homemakers.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08624
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of U.S. Federal Extension Service, U.S. Department of Agriculture, Washington, D.C. Extension Service Circular 502. 14 pages.
Crile, L. (author), Reist, H.N. (author), and Tait, E.B. (author)
Format:
Research summary
Publication Date:
1955
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08632
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. U.S. Federal Extension Service, Washington, D.C. Extension Service Circular 496. 32 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08640
Notes:
Located in Review of Extension Studies, volumes for 1946-1956, U.S. Department of Agriculture, Washington, D.C., Summary of research report. Kentucky Agricultural Experiment Station, Lexington. Prog. Rpt. 40. 18 pages.
USA: Extension Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08894
Notes:
Pages 37-38 in Lucinda Crile, Review of Extension Research - January to December 1953, Extension Service Circular 493, January 1954. Summary of a report of a benchmark survey by the Statistical Laboratory, Iowa State College, Ames, involving households within 50 miles of Ames. Mimeo-series No. 1. 1952. 125 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: Byrnes9; Folder: ISU files Document Number: D09124
Notes:
Francis C. Byrnes Collection, A chapter from "Technical Journalism" printed by the Iowa State College Press. ISU files, Iowa State University. 35 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 198 Document Number: D09641
Notes:
Eugene A. Kroupa Collection, Thesis for master of science degree in environmental communication, Agricultural Journalism Department, University of Wisconsin, Madison. 65 pages.
The OCIAC Update series is maintained in the Agricultural Communications Program records > "International" section > "OCIAC" file., "Despite their efforts with this and other programs, television producers have not been able to reach large segments of the rural population."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
4 pages., via database, Much attention has been focused
on the relationship between advertising and food prices. Critics argue that
advertising food products only increases costs-costs that consumers
ultimately must pay. Others contend
that the advertising is quite beneficial
from an information perspective, particularly in light of its relatively small
cost.
Newspapers are one of the principal means of advertising by the food
industry, second only to television. In
1978, almost $1 billion was spent for
newspaper ads by firms in the food
marketing system (foodstores, food
manufacturers, and eating and drinking places). These ads are read by
three out of every four consumers.
Among all retailers, grocery stores
rank third in the volume of newspaper
advertising purchased; food manufacturers rank fifth among all manufacturers.
Burnett, Claron (author), Kroupa, Eugene A. (author), Meiller, Larry R. (author), and Peters, James (author)
Format:
Paper
Publication Date:
1970-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10659
Notes:
Eugene A. Kroupa Collection, Paper presented at the annual meeting of the American Association of Agricultural College Editors, Cornell University, Ithaca, New York. 13 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 34 Document Number: D10690
Notes:
Claude W. Gifford Collection. PACER Project., Claude W. Gifford Collection. 15 pages., Preliminary results of this national survey research study for the Office of Communication, U.S. Department of Agriculture. Awaiting statistical analysis. Findings are from the National Opinion Research Center survey for PACER.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: D10763
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Claude W. Gifford Collection. 22 pages., A Farm Journal document that briefly summarizes findings from 18 surveys conducted by universities, advertising firms, farm periodicals, and a trade association between 1957 and 1963.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 71 Document Number: D10777
Notes:
Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal, April 15, 1964. Pages 1-2., Summary of findings of a survey among Indiana and Illinois farmers by Campbell-Sanford Advertising Company, Chicago, Illinois. Questions involved media sources used by farmers and their families.
Call, Robert (author / Farmer, USA), Pigeon, Roland (author / Farmer, Canada), Watt, Hew (author / Farmer, England), and Bentley, J.M. (author / President, Canadian Federation of Agriculture)
Format:
Panel report
Publication Date:
1967-06
Published:
International: First International Congress of Farm Writers.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 73 Document Number: D10791
Notes:
Item located in Document D10786. Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Pages 49-56 in J.S. Cram (ed.), Proceedings of the first International Congress of Farm Writers at Macdonald College, Quebec, Canada, June 18-21, 1967. 112 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
Notes:
Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.
Summarizes findings of a 2019 survey among U.S. farmers regarding their daily information sources for farming, agricultural news, weather and markets. "Even as new information sources appear and some farmers partake in them, traditional farm-news sources like radio continue to show broad-based strength."
Ward, William B. (author / Cornell University), Read, Hadley (author / University of Illinois), and Colle, Royal D. (author / Cornell University)
Format:
Presentation
Publication Date:
1971
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11136
Notes:
From the "India visit 1971" file of the international programs section of the Agricultural Communications Program, University of Illinois., 24 pages., Presented at the second convention of Indian Agricultural Universities, at U.P. Agricultural University, Pantnagar, India,February 25-28, 1971
11 pages., Online via Directory of Open Access Journals (DOAJ)., Authors propose a new approach based on Cognitive Radio technology to address the challenges for ensuring connectivity in remote areas of Africa. "Cognitive Radio will be used to manage the selection/switching across different frequency UHF/VHF bands or TV White Spaces (TVWS), while avoiding interference."
Taylor, Jonathan G. (author), Gillette, Shana C. (author), Hodgson, Ronald W. (author), Downing, Judith L. (author), Burns, Michele R. (author), Chavez, Deborah J. (author), and Hogan, John T. (author)
Format:
Journal article
Publication Date:
2007
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: D11574
14 pages., Online from publisher via open access., Researchers studied fire communications during different stages of two wildfires in southern California. Findings revealed that pre-fire communication planning was particularly effective for smaller fire events and parts of that planning proved invaluable for the large fire event as well. Findings also identified information needs of residents.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11620
Journal Title Details:
20 : 571-589
Notes:
20 pages., Online via UI e-subscription, Findings of a nationally representative sample of U.S. adults identified four clusters of U.S. consumers with unique sets of beliefs and motives regarding consumer environmentalism.The clusters had varying responses to the industry's initiatives to protect the environment.
President of the National Association of Farm Broadcasting provides a current focus on agricultural and rural broadcasting in support of American agriculture.
National Association of Farm Broadcasting (NAFB) staff summarizes findings of 2019 listenership research and unique capabilities of audio media in providing farmers with timely, "hands free" information.
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.
Abstract and citation via UI Library Catalog subject term search/Ebscohost.com., Study revealed that what editors applaud as their contribution to the development of northern Ghana was simply publishing challenges of the North in their various media outlets. Media stories fell short of fulfilling the tenets of development journalism in order to enhance progress in deprived communities. It proposed the re-orientation of journalists to play development advocacy roles.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12107
Notes:
Online from Precision Reach, Eden Prairie, Minnesota. 4 pages., An agriculture-focused communications firm reports seeing "a significant increase in CTV farmer audiences as well as CTV advertising campaigns." Authors list 10 reasons why agri-marketers should consider CTV in their marketing mix.
Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.
Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25586
Notes:
Pages 133-160 in Andrew A. Moemeka (ed.), Development communication in action: building understanding and creating participation. University Press of America, Inc., Lanham, Maryland. 325 pages.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25671
Notes:
Pages 131-142 in F.I.A. Omu and P.K. Makinwa (eds.), Integrated rural development in Nigeria and women's role. Heinemann Educational Books, Ibadan, Nigeria. 322 pages., Paper from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
Nigeria: Heinemann Educational Books, Ibadan, Nigeria.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25672
Notes:
Pages 143-154 in F.I.A. Omu and P.K. Makinwa (eds.), Integrated rural development in Nigeria and women's role. Heinemann Educational Books, Ibadan, Nigeria. 322 pages., Paper from the National Conference on Integrated Rural Development and Women in Development organized by the Centre for Social, Cultural and Environmental Research and held at the University of Benin, September 22-26, 1980.
