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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Thornton, Mace (author / Vice-president, United Soybean Board)
Format:
Journal article
Publication Date:
2020
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D11690
Journal Title:
Agri Marketing
Journal Title Details:
58(3) : 21
Subject Term:
commodity promotion , crops , information sources , journalists , media effectiveness , organizations , radio , radio programs , rural broadcasting , rural broadcasts , soybeans , television , television programming , broadcasters , rural broadcasters , radio broadcasting , National Association of Farm Broadcasting (NAFB) , checkoff program , and farm broadcasting
Notes:
Author emphasizes the value of farm broadcasters in sharing information about the numerous initiatives supported by the agricultural organizations such as the American Soybean Association.