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Viewer perceptions and preferences for Farmweek

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Brubaker, McKayla (main author), Settle, Quisto (author), North, Elizabeth Gregory (author)
Format:
Journal article
Publication Date:
2016
URL:
http://journalofappliedcommunications.org/2016.html
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
agriculture news, broadcasts, decision making, extension communication, gardening, information needs, machinery, media effectiveness, message content, research communication, rural broadcasts, television, television programming, television viewing, tourism, recreation, landscape, home improvement