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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
He, Xi (author), Lopez, Rigoberto A. (author), and Liu, Yizao (author)
Format:
Paper
Publication Date:
2015-07
URL:
http://ageconsearch.umn.edu/handle/205212
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07649
Subject Term:
advertising , drink , economics of information , expenditures , Internet , journals , media effectiveness , media selection , online services , print media , television , trends , information technology , magazines , and soft drinks
Notes:
Paper presented at the Agricultural and Applied Economics Association meetings, July 26-28,2015. 21 pages., Analysis shows online advertising complementary to both television and print media advertising.
