Wie Schweizer medien uber die landwirtschaft berichten [How the Swiss media report on farming issues]

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Alfoldi, Thomas (author), Tutkun-Tikir, Aysel (author), and Lehmann, Bernard (author)
    Format:
    Journal article
    Publication Date:
    2006
    Published:
    Switzerland
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25262
    Journal Title:
    AGRARForschung
    Journal Title Details:
    13(1) : 34-39
    Subject Term:
    content analysis, coverage, gatekeepers, image, journalism, mass media, media effectiveness, message content, newspapers, reporting, Switzerland, television, and television programming
    Notes:
    Content analysis of newspaper and television coverage provides an overview, for the first time, of the frequency, depth and range of coverage of agricultural issues in the Swiss media in 2004. Authors observe that "it may be concluded that media coverage of farming issues is somewhat superficial."

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