Farm publication preference study of Indiana and Illinois farmers

Collection:

Agricultural Communications Documentation Center (ACDC)

Format:

Research summary

Publication Date:

1964

Published:

USA: Farm Journal Inc., Philadelphia, PA

Location:

Agricultural Communications Documentation Center, Funk Library, University of Illinois

Subject Term:

farm journals, farmers, information sources, media effectiveness, newspapers, radio, television

Notes:

Claude W. Gifford Collection. Beyond his materials in the ACDC collection, the Claude W. Gifford Papers, 1919-2004, are deposited in the University of Illinois Archives. Serial Number 8/3/81. Locate finding aid at https://archives.library.illinois.edu/archon/, Research Library Newsletter, Farm Journal, April 15, 1964. Pages 1-2., Summary of findings of a survey among Indiana and Illinois farmers by Campbell-Sanford Advertising Company, Chicago, Illinois. Questions involved media sources used by farmers and their families.