Role of agricultural journalism in diffusion of farming technologies

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yaseen, Muhammad (author), Karim, Mujahid (author), Luqman, Muhammad (author), and Mehmood, Muhammad Umer (author)
    Format:
    Journal article
    Publication Date:
    2020
    Published:
    Pakistan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12176
    Journal Title:
    Journal of Agricultural Research
    Journal Title Details:
    57(4) : 289-294
    Subject Term:
    diffusion, farm journals, farmers, farming methods, information needs, information sources, media effectiveness, media use, mobile communication systems, newspapers, productivity, radio, radio programs, telephone communication, television, television programming, role, agricultural journalism, cell phones, social media, and Pakistan (Southern Asia)
    Notes:
    Online via UI Library Catalog search. 10 pages., Findings of a survey among a sample of 100 farmers in District Sargodha revealed 99% used agricultural radio/TV/FM, 96% used mobile phones, 66% used magazines/newspapers/periodicals, and 61% used social media. Respondents placed highest value on enhancing their productivity.

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