Perez, Cledualdo B., Jr. (author / Dean, College of Agriculture, University of the Philippines at Los Banos), Quebral, Nora C. (author / Chair, Department of Development Communication, UPLB), and Evans, James F. (author / Head, Teaching and Research, Office of Agricultural Communications, University of Illinois)
Format:
Proposal
Publication Date:
1982-01
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10038
Notes:
This report is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois, Urbana > "International" section > "Philippines - UPLB" file. Companion report is ACDC Document D10037., 4 pages., Companion report of a joint study team charged with assessing the need for advancing education in development communication in Southeast Asia, proposing a multi-nation approach to addressing it, and suggesting a framework for cooperation.
35 pages, Despite the significance and growth of wind energy as a major source of renewable energy, research on the risks of wind turbines in the form of accidents and failures has attracted limited attention. Research that applies data analytics methodologically in this context is scarce. The research presented here, upon construction of a text corpus of 721 selected wind turbine accident and failure news reports, develops and applies a custom-developed data analytics framework that integrates tabular analysis, visualization, text mining, and machine learning. Topic modeling was applied for the first time to identify and classify recurring themes in wind turbine accident news, and association mining was applied to identify contextual terms associated with death and injury. The tabular and visual analyses relate accidents to location (offshore vs. onshore), wind turbine life cycle phases (transportation, construction, operation, and maintenance), and the incidence of death and injury. As one of the insights, more incidents were found to occur during operation and transportation. Through topic modeling, topics associated most with deaths and injuries were revealed. The results could benefit wind turbine manufacturers, service providers, energy companies, insurance companies, government bodies, non-profit organizations, researchers, and other stakeholders in the wind energy sector.
27 pages, Research in agricultural communications is not guided by a national research agenda. Therefore, the substantial body of research produced from scholars working in the discipline represents scattered efforts. We conducted a content analysis of journal articles published in the Journal of Applied Communications between 2000 and 2019 to identify the research themes that establish the discipline’s scholarly base. Through an examination of n = 259 journal articles, we identified N = 27 research themes, the most prevalent of which included agriculture and media relations/practices (f = 30; % = 11.58), public perceptions/understanding of agriculture and natural resources (f = 25; % = 9.65), and agricultural communications academic programs and curricula (f = 21; % = 8.11). Then, we used Q methodology to identify viewpoints of agricultural communications scholars (e.g., faculty, graduate students; n = 45) as they relate to perceptions about the importance of research. We identified four dominant viewpoints of scholars in agricultural communications: Message Framing Influencers, Extension-Focused Scholars and Practitioners, Discipline-Conscious Researchers, and Tech-Savvy Scholars. Together, these viewpoints explained 59.43% of the study variance. Although participants who represented each of these groups had unique perspectives, participants generally agreed that public perceptions/understanding of agriculture and natural resources and crisis communications in agricultural communications were important research themes. Likewise, they generally agreed that the role of agricultural communications professional organizations, agricultural communications efforts during historical events, and agritourism were not important research themes.
9 PAGES., Systematic reviews and meta-analyses generally focus on intervention impacts or outcomes. Less common, however, are reviews of the assumptions and theory underlying the pathways between intervention and outcome. We consider the hypothetical case for interventions to empower female farmers, either by prioritising women for new investments or re-allocating existing resources. Empowerment is defined as increased women's decision-making authority related to agricultural resources, management and production, and income. We hypothesise two avenues through which productivity or health benefits might arise: (i) eliminating female-male differences in, e.g. input access; or (ii) leveraging gendered risk, time, and social preferences leading women to differentially allocate resources. A review of evidence highlights the extent of support for the baseline, behaviour change, and economic benefit assumptions behind these hypothesised avenues. Findings suggest returns to investing in female farmers could be significant in various contexts but estimates of economic returns to empowering women in agriculture remain limited.
21pgs, Gene-editing provides an opportunity to address the significant challenges of population growth and climate change that impact food production. Given the important role of gene-editing in our food system, exploring opportunities to persuade public acceptance of the technology is needed. The purpose of this study was to investigate persuasive effects of metaphorical concepts regarding gene-editing in agriculture. The Elaboration Likelihood Model was used as the conceptual framework. Metaphors stand to influence public acceptance because metaphors encourage issue-relevant thinking and enhance persuasion. A quantitative, randomized, between-subjects, experimental research design was delivered via an online survey to a nationally representative sample of U.S. residents. The manipulation was four mock news articles differentiated by metaphorical concept for gene-editing in agriculture (creation versus text editor versus tool versus control). Even when controlling for confounding variables, the results indicated no significant differences between the treatments on issue-relevant thinking or willingness to share the article on social media. Future research should explore the impact of metaphorical concepts on attitude and other behavioral outcomes associated with elaboration.
Perez, Cledualdo B., Jr. (author / Dean, College of Agriculture, University of the Philippines at Los Banos), Quebral, Nora C. (author / Chair, Department of Development Communication, UPLB), and Evans, James F. (author / Head, Teaching and Research, Office of Agricultural Communications, University of Illinois)
Format:
Proposal
Publication Date:
1982-01
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D10039
Notes:
This report is maintained in records of the Agricultural Communications Program, ACES College, University of Illinois, Urbana > "International" section > "Philippines - UPLB" file. Companion report are ACDC Documents D10037 and D10038, 3 pages., Companion report of a joint study team charged with assessing the need for advancing education in development communication in Southeast Asia, proposing a multi-nation approach to addressing it, and suggesting a framework and procedure for cooperation.
11 pages, Sustainability has become a key term for linking environmental, economic and social issues, in both the sciences and politics. Conceptions and frameworks of sustainability have thus arisen to evaluate agricultural systems on their sustainability. Within these conceptions and in political and scientific discourses, what can be understood as the social pillar of sustainability in agriculture varies greatly, especially in regards to the scope and the sustainability standards applied. While rural inhabitants have been subject of various ‘sustainability studies’, the
consideration of the social dimension in agriculture is still rather underrepresented. Our conceptual framework can contribute to enhance the understanding of the social dimension of sustainability by utilizing a social science-based approach to comprehend the complexity of social interaction in agriculture: Based on Parsons' system approach, we capture the components of a social system that encompasses agriculture and its embeddedness in society. This includes all major actors, their interactions and institutions. Further, we develop Maslow's hierarchy of needs as well as the rights approach into a sustainability scale. We call the conceptual framework the sustainable agricultural social system. This general framework can later be adapted to local cultural and social settings, serving as a more comprehensive and flexible sustainability framework.
18 pages, Over the past decades, the modernization of agriculture in the Western world has
contributed not only to a rapid increase in food production but also to environmental and societal concerns over issues such as greenhouse gas emissions, soil quality
and biodiversity loss. Many of these concerns, for example those related to animal
welfare or labor conditions, are stuck in controversies and apparently deadlocked
debates. As a result we observe a paradox in which a wide range of corporate social
responsibility (CSR) initiatives, originally seeking to reconnect agriculture and society, frequently provoke debate, conlfict, and protests. In order to make sense of this pattern, the present paper contends that Western agriculture is marked by moral complexity, i.e., the tendency of multiple legitimate moral standpoints to proliferate without the realistic prospect of a consensus. This contention is buttressed by a conceptual framework that draws inspiration the contemporary business ethics and systems-theoretic scholarship. From the systems-theoretic point of view, the evolution of moral complexity is traced back to the processes of agricultural modernization, specialization, and diferentiation, each of which suppresses the responsiveness of the economic and legal institutions to the full range of societal and environmental concerns about agriculture. From the business ethics point of view, moral complexity is shown to prevent the transformation of the ethical responsibilities into the legal and economic responsibilities despite the ongoing institutionalization of CSR. Navigating moral complexity is shown to require moral judgments which are necessarily personal and contestable. These judgments are implicated in those CSR initiatives that require dealing with trade-ofs among the different sustainability issues.
