- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rogers, Everett M. (author), Singhal, Arvind (author), and Cody, Michael J. (author)
- Format:
- Book
- Publication Date:
- 2004
- Published:
- International: Lawrence Erlbaum Associates, Mahwah, New Jersey.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C25403
- Subject Term:
- campaign planning, campaigns, development, development communication, health education, information needs, media effectiveness, poor, radio schools, rural areas, rural development, rural people, television, traditional media, and indigenous media
- Notes:
- 458 pages.
