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Entertainment-education and social change: history, research and practice

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rogers, Everett M. (main author), Singhal, Arvind (author), Cody, Michael J. (author)
Format:
Book
Publication Date:
2004
Published:
International: Lawrence Erlbaum Associates, Mahwah, New Jersey.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaign planning, campaigns, development, development communication, health education, information needs, media effectiveness, poor, radio schools, rural areas, rural development, rural people, television, traditional media, indigenous media
Notes:
458 pages.