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The Wisconsin county agricultural agent and his use of mass media

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
White, M.E. (main author)
Format:
Dissertation abstract
Publication Date:
1961-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, communication behavior, extension, extension agents, extension communication, extension programs, mass media, media effectiveness, media selection, newsletters, newspapers, radio, television, weekly newspapers
Notes:
Pages 59-61 in Extension Circular 534, Review of Extension Research, January through December 1960, U.S. Department of Agriculture, Washington, D.C. Summary of dissertation research for doctor of philosophy in extension education, Cornell University, Ithaca, New York. 1960. 278 pages.