2016 Agri media survey: digital growing but not at expense of print

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kinsman, Matt (author / Connectiv Agri Council)
    Format:
    Article
    Publication Date:
    2016-06-10
    URL:
    http://www.siia.net/blog/index/Post/67042
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 114 Document Number: D11021
    Subject Term:
    dealers, direct mail, farm journals, farmers, information channels, information gathering, information seeking, information sources, media effectiveness, media use, meetings, mobile communication systems, newsletters, print media, radio, shows, telephone communication, television, web sites, digital, social media, smartphones, ranchers, applications (apps), webinars, digital media, and farm show
    Notes:
    Online via Accelerating Innovation in Technology Data and Media. 2 pages., Summarizes results of a survey among nearly 3,000 U.S. owners of ranches and farmers.

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