Format: Journal article / Journal Title: Journal of Applied Communications

1. Tackling structures and format - the "great unknown" in professional blogging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Roberts, Owen (author) and Evans, Jim (author)
Format:: Journal article
Publication Date:: 2015
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06138
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 6-14

2. Agriculturists' personal and business use of online communication tools

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shaw, Kelsey (author), Meyers, Courtney (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06139
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 15-29

3. The impact of local: exploring availability and location on food buying decisions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Rumble, Joy N. (author), and Holt, Jessica (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06140
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 30-43

4. Exploring ways social media data inform public issues communication: an analysis of Twitter conversation during the 2012-2013 drought in Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wagler, Adam (author) and Cannon, Karen J. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06141
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 44-60

5. U.S. agricultural commodity organizations' use of blogs as a communications tool

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Moore, Madeline L. (author), Meyers, Courtney (author), Irlbeck, Erica (author), and Burris, Scott (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06142
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(2) : 61-75

6. Loss aversion and regulatory focus effects in the absence of numbers: qualitatively framing equivalent messages on food labels

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Abrams, Katie M. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 21-36

7. A review and evaluation of prominent theories of writing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leggette, Holli R. (author), Rutherford, Tracy (author), Dunsford, Deborah (author), and Costello, Lori (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA: Association of Communication Excellence in Agricultural, Natural Resources, and Life Sciences Communication
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: D06430
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 37-52

8. Fitting farm safety into risk communications teaching, research and practice

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Evans, Jim (author) and Heiberger, Scott (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06431
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 68-80

9. Setting the agenda: exploring Florida residents' perceptions of water quality and quantity issues

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leal, Arthur (author), Rumble, Joy N. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06432
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 53-67

10. Service learning: a case study in an agricultural communications course

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kellemen, Danna B. (author), Cartmell, D. Dwayne II (author), and Sitton, Shelly Peper (author)
Format:: Journal article
Publication Date:: 2009
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 145 Document Number: D06599
Journal Title:: Journal of Applied Communications
Journal Title Details:: 93(3/4) : 6-14

11. Identifying agriculturists' online communication tool training needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06780
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 6-20

12. The spirit lives on: communication seminars as a surprisingly hardy, valuable, and promising heritage of NPAC [National Project in Agricultural Communications]

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Byrnes, Kerry J. (author) and Evans, Jim (author)
Format:: Journal article
Publication Date:: 2016
Published:: International: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06792
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 92-104

13. Literature themes from five decades of agricultural communications publications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Williford, Bo/David (author), Edgar, Leslie D. (author), Rucker, K. Jill (author), and Estes, Stuart (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06793
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 80-91

14. Let's get theoretical: a quantitative content analysis of theories and models used in the Journal of Applied Communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Lauri M. (author) and King, Audrey E.H. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06794
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 67-79

15. Coming of age: how JAC is reflecting a national research agenda for communications in agriculture, natural resources, and life and human sciences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rodriguez, Lulu (author) and Evans, James F. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06795
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 45-66

16. Agricultural communications: perspectives from the experts

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kurtzo, Fawn; (author), Hansen, Maggie Jo; (author), Rucker, K. Jill; (author), and Edgar, Leslie D. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06796
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 33-43

17. Agricultural communications: a national portrait of undergraduate courses

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Cannon, Karen J. (author), Specht, Annie R. (author), and Buck, Emily B. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: D06797
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(1) : 22-32

18. Identifying agriculturists' online communication tool training needs

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Shaw, Kelsey (author), Irlbeck, Erica (author), Doerfert, David (author), Abrams, Katie (author), and Morgan, Chris (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06851
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(3) : 6-20

19. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Buck, Emily B. (author)
Format:: Journal article
Publication Date:: 2014
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06859
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(2) : 37-52

20. Exploring the relationship between preschool-aged animated television and agriculture: A content analysis of Disney Junior's Mickey Mouse Clubhouse

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dietrich, Cassaundra (author), Buck, Emily (author), and Specht, Annie (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06875
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 104-116

21. The impact of new media on policy affecting agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Lauri (author) and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06896
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(3) : 17-31

22. Prince farming takes a wife: exploring the use of agricultural imagery and stereotypes on ABC's The Bachelor

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Beam, Brooke W. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06898
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 20-33

23. The pastoral fantasy on the silver screen: the influence of film on American cultural memory of the agrarian landscape

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author) and Rutherford, Tracy (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D06908
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(1) : 21-37

24. Texas and southwestern cattle raisers association members' preferred sources of animal health information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Allen, Patrick R. (author), Naile, Traci L. (author), Vestal, Tom A. (author), and Dozier, Monty (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D06978
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(4) : 99-112

25. Exploring agriculturalists' use of social media for agricultural marketing

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: White, Danielle (author), Meyers, Courtney (author), Doerfert, David (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2014
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07018
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(4) : 72-85

26. Totally transparent: a qualitative study about the impact of farm tours on bloggers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author), Ray, Jennifer (author), Becker, Jessie (author), and Baker, Lauri M. (author)
Format:: Journal article
Publication Date:: 2015
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 154 Document Number: D07040
Journal Title:: Journal of Applied Communications
Journal Title Details:: 99(4) : 48-61

27. The critical target audience: communicating water conservation behaviors to critical thinking styles

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07087
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(4) : 42-55

28. The impact of new media on policy affecting agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, Lauri M. (author) and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: D07092
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98(3) : 17-31

29. A content and visual analysis of promotional pieces used in a communication campaign for the Arkansas (commodity)Promotion Board

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hughes, Amy (author), Johnson, Tara L. (author), Edgar, Leslie D. (author), Miller, Jefferson D. (author), and Cox, Casandra (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07422
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 10-27
Notes:: Case example of a promotional campaign in which the one-third of the messages in the creative pieces were inconsistent with the original plan.

30. Branding the berries: consumers' strawberry purchasing intent and their attitude toward Florida strawberries

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07423
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 28-42

31. Managing Extension's internal brand: employees' perceptions of the functions and descriptors of Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto (author), Baker, Lauri M. (author), and Stebner, Scott (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07424
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 43-56

32. Opening the doors to agriculture: the effect of transparent communication on attitude

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author) and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07425
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 57-72

33. Reaching millennials: implications for advertisers of competitive sporting events that use animals

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Jackie (author), Mobly, Mallory (author), and McKim, Billy R. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07426
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 73-85

34. Student expectations and reflections of a study away course experience to Washington, D.C

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Meyers, Courtney (author), Arnold, Shannon (author), and M (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07427
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 86-99

35. Teaching convergence in 21st Century undergraduate agricultural communication: a pilot study of backpack multimedia kits in a blended, project-based learning course

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Borron, Abigail (author), Gee, Amanda (author), and Ertmer, Peggy A. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07428
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 100-118

36. The role of dissonance and schema: an exploration of Florida public perception after the DWH oil spill

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Rumble, Joy N. (author), Pounds, Kacie L. (author), Lindsey, Angie B. (author), and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: D07429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(2) : 119-133
Notes:: Examines consumer decision making about eating Gulf seafood after the Deepwater Horizon (DWH) oil spill in 2010.

37. Exploring perspectives of the student competencies needed to advocate for agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steede, Garrett M. (author), Gorham, Laura M. (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08163
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 55-67

38. Tweeting with authority: identifying influential participants in agriculture-related water quality Twitter conversations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wickstrom, Ashlan E. (author) and Specht, Annie R. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08164
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 45-54

39. Promoting commodities through comic books: a framing analysis of the Captain Citrus campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers, Tiffany M. (author), Rumble, Joy N. (author), and Lundy, Lisa K. (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08165
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 33-44

40. Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gorham, Laura M. (author), Gibson, Courtney (author), and Irlbeck, Erica (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08166
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 17-32

41. Viewer perceptions and preferences for Farmweek

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brubaker, McKayla (author), Settle, Quisto (author), and North, Elizabeth Gregory (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: D08167
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(4) : 6-16

42. The power of words: exploring consumers' perceptions of words commonly associated with agriculture

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Holt, Jessica (author), and Irani, Tracy (author)
Format:: Journal article
Publication Date:: 2014
Published:: USA: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08310
Journal Title:: Journal of Applied Communications
Journal Title Details:: 98 (2): 23-36

43. Poultry production messaging in two national-circulation newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Edgar, Leslie D. (author), Johnson, Donald M. (author), and Estes, Stuart (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08654
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 6-18

44. Water use in Florida: examining perceptions of water use based on visual images

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Epstein, Joshua M. (author), Lundy, Lisa K. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08655
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 19-30

45. Poultry production messaging: frames and emergent themes in three national newspapers, 1994-2014

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Estes, Stuart (author), Edgar, Leslie D. (author), and Johnson, Donald M. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08656
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 31-43

46. Community-based grazing marketing: barriers and benefits related to the adoption of best management practices in grazing systems

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Audrey E.H. (author), Baker, Lauri M. (author), and Tomlinson, Peter J. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08657
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 44-55

47. A case study of using metacognitive reflections to enhance writing skills and strategies in an agricultural media writing course

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Redwine, Tobin (author), Leggette, Holli R. (author), and Prather, Brooke (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08658
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 56-68

48. Exploring perspectives of students studying communication toward media access and use: a Q methodological study

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riggs, Angel (author), Montgomery, Diane (author), and Blackwell, Cindy (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 168 Document Number: D08659
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(1) : 69-84

49. Marketing with more: an in-depth look at relationship marketing with new media in the green industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 7-18

50. Using critical thinking styles to inform food safety behavior communication campaigns

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leal, Arthur (author), Rumble, Joy N. (author), and Lamm, Alexa J. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08978
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 19-32

51. An examination of student development theory in the context of writing instruction

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leggette, Holli R. (author), Whitaker, Holly Jarvis (author), and Miranda, Matt (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08979
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 33-45

52. Communicating about undocumented immigration issues: Is your target audience bilingual?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Qu, Shuyang (author), Lamm, Alexa J. (author), and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08980
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 46-58

53. The potential return on investment of the recruitment strategies for an academic unit focused on agricultural sciences

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robertson, J. Tanner (author), Hurst, Taylor (author), Williams, Kevin (author), and Kieth, Lance (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08981
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 59-71

54. What's in a name? The influence of persuasive communication on Florida consumers' attitude toward genetically modified food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author) and Rumble, Joy N. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08982
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 72-85

55. Public knowledge and trust of agricultural and natural resources organizations

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Settle, Quisto (author), Rumble, Joy N. (author), McCarty, Keelee (author), and Ruth, Taylor K. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08983
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(2) : 86-98

56. A content analysis of Extension's presence on 1890 Land-Grand University websites

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steede, Garrett M. (author), Fischer, Laura (author), Meyer, Diane C. (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09217
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 2

57. Cultivating creativity: faculty perceptions of creativity in agricultural communications students

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gibson, Courtney (author), Hancock, Hope (author), Irlbeck, Erica (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09218
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 3

58. Eating animals: the influence of food-based narratives

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Spolarich, Gillian (author), Ruth-McSwain, Amanda (author), and Lundy, Lisa K. (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09219
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 4
Notes:: College student reactions to a book of that title.

59. Media portrayal of GM science and citrus greening in state and national newspapers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: D'Angelo, Jeremy (author), Ellis, Jason D. (author), Burke, Katherine (author), and Ruth, Taylor (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09220
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 5

60. The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: a citation analysis of the Florida Water and Climate Alliance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Qu, Shuyang (author), Irani, Tracy (author), and Lindsey, Angela B. (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09221
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article 6

61. #TransformFFA: an analysis of social media content during the 2016 national FFA convention

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rogers-Randolph, Tiffany M. (author), Lundy, Lisa K. (author), Harsh, Jessica L. (author), and Rabon, Raychel (author)
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D09222
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(1) Article7

62. A sentiment and content analysis of twitter content regarding the use of antibiotics in livestock

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Garrett M. Steede (author), Courtney Meyers (author), Nan Li (author), Erica Irlbeck (author), Sherice Gearhart (author), and Texas Tech University; University of Minnesota - Twin Cities
Format:: Journal article
Publication Date:: 2018
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D10103
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: Article 4; pgs. 1-16, On January 1, 2017, the final rule of the Veterinary Feed Directive (VFD) was put into place requiring antibiotics approved for both humans and animals to be discontinued for growth promotion. This change was brought on by the role growth promoters in livestock production play in the development of antibiotic resistance. Antibiotic resistance increases the costs associated with human health care by increasing the length of stays in the hospital and requiring more intensive medical care for patients. The purpose of this study was to explore sentiment and characteristics of social media content and the characteristics of the key influencers whose opinions had the greatest amount of reach on social media in regard to antibiotic use in livestock and antibiotic resistance. Nuvi, a social media monitoring program, provided sentiment for each tweet and coded 64.8% of the content (n = 129) as negative compared to 38.2% (n = 76) humans coded as negative. The contrast between human coders and Nuvi indicates there could be discrepancies between how Nuvi codes content and the way a human might interpret the content. No key influencer discussed antibiotic use in livestock positively. Findings suggest agricultural communicators should not rely completely on the output from sentiment analysis programs to evaluate how the public discusses issues related to agriculture, particularly controversial issues. Further, agricultural communications practitioners should prioritize monitoring the content shared by key influencers in an effort to better understand the content being shared by the most influential users. Recommendations for future research are provided.

63. Collegiate millennials' perceptions of locally produced beef

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Oesterreicher, Shelby (author), Lundy, Lisa K. (author), Rumble, Joy (author), Telg, Ricky W. (author), and University of Florida The Ohio State University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10157
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 15 pages, via online journal article, Millennial consumers are stepping into important roles as decision makers and consumers. A knowledge and communication gap exists between cattle producers and consumers this knowledge seeking generation. This study focused on collegiate millennials' perceptions of locally produced beef. The research design was qualitative in nature using focus groups. Participants associated the beef industry and beef products with the environment, management practices, treatment of animals, human health concerns, retail, experience with the beef industry, experience with beef, and transparency. Results of this study showed participants had minimal knowledge of the industry and relatively negative perceptions of the industry and beef products. Participants were skeptical of communication materials promotion beef and expressed particular distrust toward video messages. Participants revealed a knowledge and communication gap between producers and consumers

64. Comparison of extension personnel and supervisor perceptions of communications activities

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Bowman, Brittany (author), Settle, Quisto (author), North, Elizabeth Gregory (author), Lewis, Kerri Collins (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10159
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 18 pages, via online journal, Extension is often called the “best-kept secret” having low awareness with the public but high satisfaction with clientele. Extension services nationwide have faced budget cuts, creating a need for the organization to re-evaluate its activities, including how it communicates with its stakeholders. While Extension personnel are the ones who will do most of the communicating, their supervisors impact the personnel’s actions, which means it is important to assess both groups. A survey was conducted with Extension personnel and their supervisors in Mississippi assessing engagement in communications activities and perceptions of those activities, as well as personnel’s preference of professional development activities. Personnel reported higher use, comfort, and importance of more traditional (e.g. making a speech) and written activities (e.g. writing a promotional handout) than media-relations activities (e.g. being interviewed for TV), social media-related activities (e.g. managing a Twitter account), and visual communication activities (e.g. graphic design). Supervisors perceived individual communications activities as less important overall than personnel did, and although supervisor and communication scores for use and comfort/capability were similar for most communication activities, there were noticeable exceptions. Additionally, personnel preferred professional development activities that were hands-on or showing the activities first-hand (e.g. demonstrations and field days). Future research should be expanded to other states, conducted in a case study format to study specific relationships, and involve qualitative components. Extension should ensure clear supervisor-communication dialogue on prioritizing communication activities, provide training on communication activities with low use and comfort, and utilize early innovators who are comfortable using newer communication activities.

65. The communication effectiveness of scientist-stakeholder partnerships addressing agriculture and natural resources issues: An analysis of the media attention and media framing of the Florida water and climate alliance

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Qu, Shuyang (author), Irani, Tracy (author), and Iowa State University University of Florida
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: D10162
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(4)
Notes:: 15 pages, via online journal article, Scientist-stakeholder partnerships are formed by scientists from academic institutions and industry representatives in an effort to address contingent science issues such as climate change, inform the public and influence public policies. Such organizations often lack expertise in communicating to the public and conducting outreach which are crucial components to building a good reputation. This study selected Florida Water and Climate Alliance [FWCA] as an example of such an organization, exploring its media attention and media framing to assess the visibility and reputation of [FWCA]. Results showed very limited media attention had been devoted to [FWCA]. The framing analysis results indicated that the coverage of [FWCA] is mostly introductory and descriptive information from public institutions, collaborators and funding agencies. These results demonstrate the need for such organizations to increase media visibility and build their reputations through strategic communication. Scientist-stakeholder partnership organizations like FWCA could gain from strategic collaborations with agricultural communications professionals and academic researchers. To better assist in building the reputation for these organizations, recommendations include developing strategic communication plans and conducting research about stakeholders’ and collaborators’ perceptions of an organization’s reputation.

66. Perceptions of trust: Communicating climate change to cattle producers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Telg, Ricky W. (author), Lundy, Lisa (author), Wandersee, Cassie (author), Mukhtar, Saqib (author), Smith, David (author), Stokes, Phillip (author), and University of Florida Kansas State University Texas A&M University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10163
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(3)
Notes:: 14 pages; Article 5, via online journal article, The Cattle and Climate Conversations Workshop for Cooperative Extension and Natural Resources Conservation Service, the last activity funded through a multi-regional United States Department of Agriculture’s National Institute of Food and Agriculture (USDA NIFA) grant, took place in October 2016 in Denver, Colorado, for Extension and Natural Resources Conservation Service (NRCS) representatives in the Southwest and Mountain West who work extensively with cattle producers. The purpose of this study was to identify how Extension agents and NRCS personnel in this workshop viewed the issue of “trust,” as it relates to communicating the topic of climate change to cattle producers. Three focus groups, comprised of 29 attendees of the workshop, were conducted simultaneously at the end of the conference. Specific themes about trust included the politically charged nature of climate change, climate change data manipulation, negativity of media surrounding climate change, weathercasters getting predictions wrong, agriculture getting a “black eye” with the public, and participants’ relationships with cattle producers. Findings indicate varying levels of distrust, related to sources of information and influence on the topic of climate change, greatly impact how and whether Extension Service and NRCS employees actually talk “climate change” to cattle producers. Based on the study’s findings, it is recommended that for Extension and NRCS employees to talk about controversial issues, like climate change, it is important to create relationships with clients. In addition, communication and education professionals working with cattle producers should avoid politicizing the topic of climate change if they want climate-related programs to be accepted.

67. A perplexing process: Understanding how agricultural producers process best management practice information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: King, Audrey E.H. (author), Baker, Lauri M. (author), and Oklahoma State University Kansas State University
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10164
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(3)
Notes:: 19 pages., via online journal article, Best management practices (BMPs) are suggested practices that help agricultural producers optimize production while reducing pollution, soil erosion, and other environmental impacts. Many audiences, including scientists and policy makers, have expressed disappointment at the current level of BMP use. Elaboration likelihood model (ELM) is used to understand how people process messages. ELM states that people can process messages either centrally or peripherally. This study sought to understand how producers processed information related to BMP adoption in grazing systems. Researchers conducted qualitative, in-depth interviews with 42 beef-cattle producers in Kansas and Oklahoma. It was found producers process information both centrally and peripherally, more specifically through past experiences and visual observations. This study suggests that when promoting BMPs, communicators should use visual cues to help producers process information. More importantly communicators should utilize strategies that encourage producers to reflect on past experiences to promote central processing.

68. Message framing and climate change communication: a meta-analytical review?

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Li, Nan (author), Su, Leona Yi-Fan (author), and Association for Communication Excellence
Format:: Journal article
Publication Date:: 2018
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10165
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(3)
Notes:: 16 pages, via online journal article, This meta-analytic study reviewed experimental studies that examined the effects of message framing on public engagement with climate change. We included 10 studies that used self-reported measures of climate-related attitudes and behaviors, with 26 comparison pairs. The results suggested that message framing generally has a positive effect on individuals’ engagement with climate change and its two sub-categories – behavioral intentions and support for climate policy. More specifically, we found message frames that emphasize the environmental, economic, and moral dimensions of climate change have a small-to-medium size impact on individuals’ engagement with climate change. In contrast, message frames around public health implications or geographical identity barely influence individuals’ engagement with this issue. We discussed the implications on strategic communications of climate change.

69. Agricultural communications students describe a short-term field experience

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Riggs, Angel (author), Montgomery, Diane (author), and Oklahoma State University
Format:: Journal article
Publication Date:: 2018-07-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10166
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(2)
Notes:: 20 pages; Article 3, via online journal, Student-run publications, including newsrooms and similar agency-style work achieve the curricular goal of experiential learning (Roberts, 2006) for university agricultural communication students. Gaining a journalistic skillset in the classroom is richly supplemented with experiencing real-world and authentic agency immersion to reveal to students the genuine characteristics of a workplace. The purpose of this study was to use Q methodology to evaluate a real-world, out-of-class-but-supervised newsroom producing publications for the State FFA Convention. Fifteen undergraduate students who were immersed in this three-day program in which students publish original work to disseminate information to FFA participants and the public participated in the study at the end of the newsroom experience. With a concourse sampled along four dimensions of growth and development (Author, 2014), a Q set of 36 statements was sorted. In addition to the Q sorts, comments gathered from the students at the last session assisted in the interpretation of data. Post-sort interviews were conducted with exemplar sorters. Data were analyzed using principal components and varimax rotation and interpreted to show three ways the newsroom was experienced by the university students. The Supervisors honed managerial skills while working as colleagues with faculty supervisors. The Contented Staff valued the education gained from the experience and recognized the practical application of the communications-based skill-set. The Stressed Staff had insecurities and physical discomfort during the work and living in the city. Implications for program development, classroom instruction, and field experience assessment will be discussed.

70. Understanding Consumer Intent to Buy Local Food: Adding Consumer Past Experience and Moral Obligation Toward Buying Local Blueberries in Florida Within the Theory of Planned Behavior

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Holt, Jessica (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida University of George
Format:: Journal article
Publication Date:: 2018-07-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10167
Journal Title:: Journal of Applied Communications
Journal Title Details:: 102(2)
Notes:: 16 pages, via online journal, Buying local food has become an increasingly popular way for consumers to engage with those who grow their food; however, research has shown a specific audience tends to buy local food due to individual-specific barriers. To better understand what motivates consumers to buy local food the Theory of Planned Behavior was used as a way to potentially predict consumers’ behavior toward buying locally grown blueberries. Also, the variables of past experience and self-identity/moral obligation toward buying local food were introduced to the model since both variables may increase the predictability of the Theory of Planned Behavior model in certain food-related behaviors. This study used an online survey completed by 1,122 respondents, from a sample frame of all consumers in Florida. The study used a non-probability sample of an opt-in panel, and weighting procedures were applied to the data to account for coverage errors associated with using a non-probability sample. The interaction of consumers’ past experience and self-identity/moral obligation was found to help explain consumers’ intention to buy locally grown blueberries when added to the Theory of Planned Behavior. The Theory of Planned Behavior was shown to predict consumers’ intention to buy locally grown blueberries; however, their intent was better explained with the inclusion of the variables of past experience and self-identity/moral obligation toward buying local blueberries. Recommendations for future research and application include future research into other variables that may impact buying behavior and inclusion of these variables in future communication efforts focused on consumers buying and engaging with local food.

71. Gender and GMOs: Understanding Floridians attitudes toward GMOs through the lens of Social Judgment Theory

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Lundy, Lisa K. (author), Martin, Brittany (author), Anderson, Sandra (author), and University of Florida
Format:: Journal article
Publication Date:: 2018-02-13
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 1 Document Number: D10168
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4)
Notes:: 14 pages, via online journal, Social judgement theory was utilized to determine if men and women showed different acceptance of messages about genetically modified (GM) foods. The primary objective was to determine if females and males had a different latitude of acceptance toward statements about GM foods. Researchers found significant differences between males and females with more males accepting messages about GM foods than females. Additionally, there were several statements with wide latitudes of acceptance across genders. These statements represent a common ground and are a good starting point for conversations about GM food.

72. The effects of online video on consumers’ attitudes toward local food

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Qu, Shuyang (author), Rumble, Joy N. (author), Telg, Ricky (author), Lamm, Alexa (author), and University of Florida Iowa State University
Format:: Journal article
Publication Date:: 2017
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10171
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4)
Notes:: 22 pages, via online journal, Marketers rate online video as their most utilized content medium. This study used a between-subject control group post-test-only experiment to investigate the effect of three local food messages delivered via online video on U.S. consumers’ attitudes toward local food. The three 30-second videos each featured one of the documented benefits of local food: high quality, support of local economy, and strengthening of social connection. Results indicated all three video treatments yielded a positive attitude toward local food, while respondents in the control group had a neutral attitude. The video treatment featuring local food’s high quality generated a significantly more favorable local food attitude than the other two video treatments. Although the social connection video treatment generated a positive attitude toward local food based on the real limits, it did not significantly differentiate from the control group. Communicators should consider using similar short, online videos for emphasizing the high quality of local food and its support of the local economy to promote local agricultural products. Future research should pair live-action or animated footage with the same messages in the video treatments to identify messages effectiveness. Researchers should also investigate why some individuals respond to local food’s benefit of social connection more readily than the others, and identify strategies to use social connection media frame to promote local food.

73. Using an experiential learning design to teach photography in agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kennedy, Lindsay (author), Akers, Cindy (author), Jackson, Rachel B. (author), and Texas Tech University
Format:: Journal article
Publication Date:: 2017
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 2 Document Number: D10172
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4)
Notes:: 13 pages, via online journal, Photography is an important competency of agricultural communications graduates and is a core skill taught in the discipline’s curriculum. The [department] at [university] offers an undergraduate photography course twice yearly in two semester formats: a traditional spring semester where photography principles are taught in the classroom and a 12-day experiential intersession semester that allows for flexibility in how and where the course is taught. Both semesters utilize the same instructor, assignments, and grading rubric. While much agricultural communications research has focused on photography as a needed skill, few studies examine photography teaching methods. The purpose of this study was to compare student performance in an agricultural communications digital photography course taught with an experiential learning approach to a traditional classroom approach during the 2016 and 2017 academic calendar years. Kolb’s (1984) experiential learning theory was used as the theoretical framework for this study. Independent-samples t-tests were conducted to compare students’ cumulative mean assignment scores, individual assignment mean scores, and rubric criteria mean scores within the two instruction formats. The results suggest instruction method has an effect on student performance in agricultural communications digital photography courses. Students in the experiential intersession course had significantly higher mean cumulative assignment scores compared to students in the traditional course. While individual assignment performance was less affected by instruction format, students’ understanding of specific photography skills (rubric criteria), especially composition and clarity was higher when in the experiential intersession format.

74. Fairgoers’ attitudes toward youth livestock exhibits at the California State Fair

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Anderson-McCoon, Krista (author), Cartmell, Dwayne (author), and Terry, Robert Jr. (author)
Format:: Journal article
Publication Date:: 2016
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10233
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(3)
Notes:: 13 pages., Via online journal., Developing public and policy maker understanding of agriculture and natural resources is a national research priority of the American Association for Agricultural Education. Because of cultural and geographic distancing from agriculture, consumers' ability to obtain firsthand knowledge of agriculture may be limited to a handful of experiences including local, county, and state fairs. As such, agriculturalists' opportunities to communicate with the public about production agriculture may be limited to these experiences. Youth livestock exhibitors fill a gap in the agricultural education system. While a body of research exists about agricultural literacy among youth and adult groups, few studies exist concerning the impact of youth livestock show exhibits upon fairgoers. This study employed a survey research method using semantic differential scales with a then-now approach. Fairgoers, who had been through the youth livestock exhibits at the California State Fair, were asked about their attitudes toward the exhibits. Findings led to the conclusion viewing livestock exhibits and interacting with youth exhibitors resulted in fairgoers having more positive attitudes toward animal agriculture. Interaction between fairgoers and livestock exhibits should be encouraged and exhibitors should be prepared to view interactions with fairgoers as opportunities to educate about agriculture.

75. Expert? What does that mean? Describing the term "expert" in agricultural communications, education, extension, and leadership research

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Costello, Lori (author), Rutherford, Tracy (author), and Texas A&M University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10234
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 16 pages., Via online journal., Expertise is dynamic, domain specific, and characterized according to an individual’s level of knowledge, experience, and problem-solving ability. Having expertise in the phenomenon under investigation can be used as an indicator of an individual’s aptitude to effectively serve as a coder in a content analysis or as panelist in a Delphi study. The purpose of this study was to assess 10 years of scholarship published in the premier journals of agricultural education and describe the ways researchers in agricultural communications, education, extension, and leadership disciplines who use content analysis and Delphi study methods are describing the qualifications of the people serving as expert coders and panelists. The study findings revealed the majority of researchers publishing in the premier agricultural education journals are not describing the qualifications used in selecting coders or the credentials the coders possess that would make them qualified to code the data in a content analysis. Furthermore, researchers were inconsistent citing literature that supported their selection of content analysis coders and citing literature to support a decision to describe or not to describe coders’ qualifications. However, a description of Delphi study panelists’ qualifications and citations to support why panelists were selected in a Delphi study were present in all of the Delphi studies analyzed over the 10-year period. Based on these findings, it was concluded that ACEEL researchers should include a description of coder credentials to enhance the consistency, transparency, replicability, rigor, and integrity of ACEEL research. Editors and research professionals who perform journal article reviews for the premier agricultural education journals are encouraged to note the exclusion of a description of content analysis coders’ credentials as part of the peer review process.

76. Consumers' Evaluations of Genetically Modified Food Messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Ruth, Taylor K. (author), and University of Illinois at Urbana-Champaign The Ohio State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10235
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 20 pages., Via online journal., Consumers are concerned about the risks related to genetically modified (GM) food, and there is a need for agricultural communicators and educators to address those concerns. The purpose of this study was to explore Florida residents’ latitudes of acceptance, rejection, and noncommitment toward GM food messages. The findings from this study can be used to guide communication and education campaigns for GM food. An online survey was distributed to a non-probability sample of 500 Florida residents to fulfill the purpose of the study. The messages that most aligned with the respondents’ views toward GM food discussed how potential risks related to human health had not been adequately investigated and that GM food may be riskier to consume compared to traditional food. The messages that most opposed the respondents’ views were that GM food was safe for consumption and that it caused cancer in humans. People whose views most aligned with the message that GM food caused cancer in humans had the largest latitude of rejection, likely due to their extreme attitude, confirmation bias, and ego-involvement. The largest percentage of respondents accepted messages that aligned with their position but expressed noncommitment to messages that opposed their views. This lack of rejection and indication of alignment with messages related to potential risk and uncertainty indicated Florida consumers were unsure about the effects of GM food. Communicators and educators should acknowledge these concerns when delivering information about GM food to enhance the effectiveness of communication with consumers.

77. Informal Science Engagement via Extension Exhibits: A Pilot Evaluation of Adult State Fairgoers’ Experiences, Attitudes, and Learning at Raising Nebraska

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Loizzo, Jamie (author), Conner, Nathan (author), Cannon, Karen J. (author), Janning, Elizabeth (author), and Rollins, Jeffrey (author)
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10243
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Science communication and informal science education collide in the context of Extension state fair exhibits for engaging public audiences in critical agricultural and natural resource issues impacting people’s daily lives. A need exists to employ systematic communication and education theory and techniques to effectively deliver scientific information in informal learning spaces. In an effort to apply and expand systematic instructional design thinking and research in informal science learning, this study piloted a touchscreen iPad survey evaluation (n= 93; ages 19-66) of adult state fairgoers’ demographics, experiences, attitudes, and learning during their visit to a 25,000 square-foot facility featuring an Extension museum-quality exhibit at the Nebraska State Fair in 2016. The exhibit included content such as farmers’ and ranchers’ stories, food security, soil quality, and water flow via natural landscapes and irrigation. Survey results included fairgoers’ demographics and backgrounds, as well as insights into favorite exhibit features, attitudes toward agricultural and environmental issues, and exhibit experience and attitude differences between visitors with agricultural backgrounds versus non-agricultural backgrounds. Results showed respondents were predominantly Caucasian with ties to agriculture, preferred physical and electronic engagement pieces of the exhibit compared to static text panels, and expressed slight changes in attitudes about agriculture with larger shifts in attitudes about the role of science in agriculture. Recommendations include systematically developing Extension informal learning efforts and exhibits such as the one in this study by conducting needs assessments and evaluations, as well as expanding exhibit locations, access, and topics to reach more diverse demographics.

78. Engaging dairy farmers in safety messages: Values, moral norms, barriers, and implications for communication

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Wilmes, Emily (author), Swenson, Rebecca (author), and University of Minnesota
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10244
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(1)
Notes:: 19 pages, via online journal, Dairy farms pose many hazards to farmers and their employees, including the risk of injury caused by handling animals. On many farms, there is a lack of consistent information and training related to farm safety topics, including stockmanship, or safe animal handling. The purpose of this qualitative research was to explore effective communication strategies that support the application of stockmanship practices and more broadly support health and safety measures and the adoption of new behaviors by farmers and their employees. Research was conducted in three stages via in-depth farm tours and in-person interviews, a qualitative survey, and follow-up phone interviews with dairy farmers. Findings identified four values and moral norms important to dairy farmers and four barriers to implementation of farm safety practices. The research also revealed publications and in-person meetings as key channels of communication and on-farm consultants as important influencers. From the research findings, three major recommendations emerged. These include using a train the trainer educational model, engaging with professionals and encouraging farmer-to-farmer communication, and leveraging digital resources.

79. The Food Factor: Perceptions of the brand

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brubaker, McKayla (author), Settle, Quisto (author), Downey, Laura (author), Hardman, Alisha (author), and Oklahoma State University Mississippi State University
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 7 Document Number: D10246
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(3)
Notes:: 19 pages., Via online journal., Mississippi residents were surveyed to determine their perceptions surrounding the The Food Factor brand. The Food Factor is a weekly Extension mass media program that communicates research-based information about food, nutrition, diet, and healthy lifestyles. A researcher-developed survey instrument was used to collect information using Qualtrics. The sample consisted of a representative sample of 404 Mississippi residents over the age of 18. Nonprobability quota sampling was used to examine population segments related to sex, Hispanic vs. non-Hispanic populations, and other racial demographic segments. The respondents were asked about their use and awareness of The Food Factor, where they were split into viewer and non-viewer categories. Viewers were asked about their viewing frequency, perceptions and skills learned related to watching The Food Factor, and their nutrition-related behaviors. Non-viewers were also asked about their perceptions of The Food Factor between branded and non-branded The Food Factor episodes. This study found the The Food Factor brand lacked brand recognition and recall. However, the respondents had a slightly positive perception of the brand. Overall, this study could not conclude that branding of the episodes was making a difference in non-viewers’ perceptions, despite the fact that many previous studies have identified branding as an important strategy in social marketing. Recommendations include a consistent and increased use of the brand, such as subtitles or logos, and future research on the use of branding in social marketing program, social marketing in Extension, and the role of branding in mass media programs.

80. Exploring beyond the obvious: Social skills needed for agricultural communication baccalaureate graduates

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Leal, Arthur (author), Telg, Ricky W. (author), Rumble, Joy N. (author), Stedman, Nicole LaMee Perez (author), Treise, Debbie M. (author), and Universit of Tennessee, Knoxville University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10428
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 22 pages., Via online journal., This national study sought to expand on current research to identify the importance of and graduates’ ability to perform selected social skills to aid in curricula evaluation and small program development. Using three evaluation groups – agricultural communication graduates, communication industry professionals, and agricultural communication faculty members – 193 individuals responded to the online survey. The most important social skills were those associated with having work values and transitioning into an organization to be a productive member in the workplace. Graduates placed a higher importance on social skills than the other two evaluation groups. All three evaluation groups showed some agreement on graduates’ highest ability to perform several social skills: The ability to be trustworthy, trained, reliable, professional, dedicated, and behave ethically were assigned the highest mean ability. A significant difference was found with the ability graduates afforded themselves in having common sense, being professional, and encompassing maturity versus the other two evaluation groups. Recommendations included incorporating and identifying social skills into instruction for students. Group work, presentations, internships, and student organizations were proposed as opportunities for social skill attainment. Agricultural leadership principles, oral communication, and professional development courses were recommended for new and developing agricultural communication programs that could serve to incorporate the most important social skills. Faculty members could benefit from research that can identify more effective measures to evaluate social skill attainment. Recommendations for future research included a similar assessment with technical skills and for other elements of the Agricultural Communication Program System Model to be assessed.

81. Should livestock images provide historical reference or modern reality? An examination of the influence of livestock communication on attitude

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rumble, Joy N. (author), Rogers-Randolph, Tiffany M. (author), Buck, Emily B. (author), and The Ohio State University University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10429
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 16 pages., Via online journal., The livestock industry has repeatedly struggled to effectively communicate livestock care and handling practices in order to promote awareness and acceptance. Many consumers still hold on to the historically picturesque view of production agriculture instead of the modern reality. It is necessary for the industry to identify how much is too much to tell or show consumers. Therefore, this study sought to understand the influence of two communication treatments on attitudes toward livestock care and use. Elaboration Likelihood Model (ELM) served as the theoretical framework for this study. A sample of 1,049 respondents was obtained through non-probability sampling. To fulfill the purpose of this study, the development of an online survey was informed by ELM and measured prior beliefs, personal involvement, and knowledge. An experimental treatment, consistent with persuasive communication within ELM, presented respondents with one of two images of cage-free egg laying housing and accompanying text. One image could be described as “historically picturesque” and the other as “modern reality.” Attitude toward livestock care and use was measured after exposure to one of the images. Respondents held favorable prior beliefs, demonstrated neutral involvement, and answered three or less knowledge questions correctly. Respondents exposed to the modern reality treatment displayed slightly lower attitudes than those exposed to the historically picturesque treatment. The results indicated that both prior beliefs and image exposure had a significant impact on attitude, while personal involvement was not found to be significant.

82. Can anyone hear us? An exploration of echo chambers at a land-grant university

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ruth, Taylor K. (author), Rumble, Joy N. (author), Galindo-Gonzalez, Sebastian (author), Lundy, Lisa K. (author), Carter, Hannah S. (author), Folta, Kevin M. (author), and University of Illinois at Urbana-Champaign The Ohio State University University of Florida Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10430
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 24 pages., Via online journal., Faculty at land-grant universities are expected to engage in some form of Extension, or science communication, as part of the land-grant mission. However, critics have claimed these institutions are out of touch with their stakeholders’ needs and faculty mainly communicate with others in academia. This engagement with a homogenous group reflects the concepts of echo chambers, where people are only exposed to information that aligns with their beliefs and current knowledge and discredit opposing information. An explanatory mixed-methods design was used to understand land-grant faculty’s engagement in echo chambers. A survey was distributed to a census of tenure-track faculty in the University of Florida’s Institute of Food and Agricultural Sciences to understand respondents’ engagement in echo chambers. Follow-up interviews were conducted with 13 of the survey respondents to further explore their audiences and channels used in science communication to understand their engagement in echo chambers. Survey results indicated faculty did not necessarily participate in echo chambers, but they also did not contribute to an open communication network. However, the interviews found participants were interested in reaching new audiences yet struggled to communicate with stakeholders. The participants also reported wanting to find alternative channels to peer reviewed journals to help disseminate their work. The findings from this study indicated faculty contributed to a type of echo chamber, but rather than viewing their stakeholders’ opinions as false, they simply did not hear the opinions. Agricultural communicators should work with land-grant faculty administrators to identify appropriate audiences and channels for science communication.

83. Crowdsourcing change: An analysis of Twitter discourse on food waste and reduction strategies

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Specht, Annie R. (author), Buck, Emily R. (author), and Ohio State University The Ohio State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10432
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 17 pages., Via online journal., Food waste has emerged as a major issue in the United States as the nation collectively sends more than 133 billion pounds of food to its landfills every year. In September 2015, the USDA and EPA announced an initiative to cut U.S. food waste in half by 2030. Between 2015 and 2016, nearly 100,000 posts about food waste have been published on Twitter, a microblogging platform that has been a hub of “slacktivism” since its inception in 2006. Using a conceptual framework of social cognitive theory, online activism, and crowdsourcing, we analyzed food waste conversation participants’ demographics, online communities, and proposed solutions. Data analysis was conducted with listening software Sysomos MAP and a qualitative content analysis of conversation content. The analysis revealed that more than 2,000 U.S. users engaged in the conversation, forming four discrete conversation communities led by influencers from government, news media, and environmental organizations. Proposed solutions to the food waste crisis included domestic or household behavior change, food-waste diversion and donation, recycling and upcycling, consumer education, and governmental action and policy. We recommend using Twitter to mine, test, and deploy solutions for combating food waste; engage with influential users; and disseminate materials for further research into the behavioral implications of online activism related to food waste.

84. Printing and mailing for the brand: An exploratory qualitative study seeking to understand internal branding and marketing within University and Extension communication services units

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zagonel, Anissa (author), Baker, Lauri M. (author), King, Audrey E.H. (author), and Kansas State University Oklahoma State University Association for Communication Excellence
Format:: Journal article
Publication Date:: 2019
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 15 Document Number: D10433
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(2)
Notes:: 15 pages., Via online journal., Investment of employees in a brand can lead to greater public understanding and positive impressions of a brand by external stakeholders. However, this can be challenging in public organizations with multiple brand segments and a large number of employees spread across great distance with limited funds for marketing. While previous work has looked at Extension agents, faculty, and volunteers’ brand perceptions, no studies have looked at communication services employees’ investment in the brand. The purpose of this qualitative study was to discover how well employees in a university and Extension printing and mail entity understood the Extension brand and their investment in the brand. Research questions that guided this study were: 1) What perceptions and investment do communication services employees have in the Extension brand? And 2) what are employees’ perceptions of the organization’s branding and marketing efforts? Each of the 18 interviews included a series of questions focusing on employees’ story related to Extension and employees’ thoughts on branding and marketing efforts. Results in this study with communication services employees indicate these employees are not invested in the brand with the majority having little to no understanding of the mission of Extension. This contradicts previous research with employees in other brand segments of Extension. Implications of this work include a need for training on the Extension mission for communication services employees, a shift in culture to encourage investment in the brand, and inclusion of all Extension employees in the mission of Extension.

85. A website content analysis of corporate animal welfare messaging

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Morris, Olivia (author), Miller, Jefferson D. (author), and Whitehead, Isabel (author)
Format:: Journal article
Publication Date:: 2019-11
Published:: Association for Communication Excellence
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: D11053
Journal Title:: Journal of Applied Communications
Journal Title Details:: 103(4)
Notes:: via online journal., The purpose of this study was to identify and describe the nature of corporate positions on animal welfare available on the websites of five meat producing companies in the U.S. The results of the content analysis illustrated that there were common topics among the dialogs the companies were willing to open related to their animal welfare positions. The companies typically took a general approach to animal welfare topics, commonly focusing on their corporate policy and their commitment to animal welfare. While each company focused on a unique combination of topics, companies commonly avoided mentioning more specific and possibly controversial topics and instead chose to focus on big-picture topics such as a commitment to sound animal welfarepractices. Each company used a particular set of frames to couch individual animal welfare messages for consumers. The most common frame led was that the company is an industry leader in animal welfare. Eighteen thematic terms related to livestock production and handling emerged through the content analysis. Of those, animal handling and humane were clearly the most commonly used terms. Future research should include matching these content analysis results with the existing communication strategies of each company, conducting more content analyses on animal protein companies’ other media outlets, as well as further exploring the presence of frames, topics, and terminology in news coverage in comparison to the online messages of animal protein companies.

86. Improving biosecurity through instructional crisis communication: lessons learned from the PEDv outbreak

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Sellnow, Timothy L. (author), Parker, Jason S. (author), and Sellnow, Deanna D. (author)
Format:: Journal article
Publication Date:: 2017
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11192
Journal Title:: Journal of Applied Communications
Journal Title Details:: 101(4) : Article 2
Notes:: This study assesses the communication challenges and opportunities involved in the outbreak of an unknown disease, the Porcine Epidemic Diarrhea virus (PEDv) that severely threatened the United States pork industry in 2013 and 2014. Interviews with 13 individuals directly involved in developing and distributing risk and crisis messages during the outbreak identified four generalizable implications. They featured (1) the advantage of maintaining flexibility in crisis communication planning, (2)the value of audience analysis and message adaptation, (3)the importance of understanding not only what to do, but also why the recommended actions are essential, and (4) the utility of risk/crisis communication and education both prior to and during a crisis event.

87. Consumers' evaluation of animal welfare labels on poultry products

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Powers, Rexanna (author), Li, Nan (author), and Gibson, Courtney (author)
Format:: Journal article
Publication Date:: 2020
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 132 Document Number: D11337
Journal Title:: Journal of Applied Communications
Journal Title Details:: 104(1) Article 1
Notes:: Online via https://newprairiepress.org/jac, Authors identified five labels related to animal welfare that are frequently found on food packages in USA grocery stores Results of a controlled online experiment among consumers showed that while most consumers lacked knowledge regarding meaning of the labels and certification standards, they relied on the labels with simplistic terms as heuristic cues to judge the ethical treatment of hens on the farm. The selected labels did not lead consumers to pay a higher premium for the labeled products.

88. Communicating climate change: a qualitative study exploring how communicators and educators are approaching climate-change discussions

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Rohling, Katie (author), Wandersee, Cassie (author), Baker, Lauri M. (author), and Tomlinson, Peter (author)
Format:: Journal article
Publication Date:: 2016
Published:: USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences (ACE)
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11431
Journal Title:: Journal of Applied Communications
Journal Title Details:: 100(3) : 83-92
Notes:: Online via publication website., The purpose of this study was to determine how education and communication professionals involved in climate-change communication are framing their discussions about climate change with agricultural producers. Researchers used semi-structured telephone interviews to gather information. Findings touched on communications factors such as audience analysis, appropriate terminology, localization of information, framing messages, and information sources.

89. Communication Behaviors of County Extension Directors Post-Hurricane

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Ali, D. Amanda (author), Lindsey, B. Angela (author), and Harder, M. Amy (author)
Format:: Journal article
Publication Date:: 2020-05-13
Published:: USA: New Prairie Pres
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11752
Journal Title:: Journal of Applied Communications
Journal Title Details:: Iss.2, Vol. 104
Notes:: 17 pages, via online journal, In disaster crises, communication among stakeholders and response organizations are important. In Florida, the role of the County Extension Director (CED) is threefold – educational programming, leadership of a county extension program, and county office administrative responsibilities. However, their primary role in disaster emergencies is to facilitate collaborations with state and federal partners. During Hurricane Irma in 2017, UF/IFAS CEDs assisted in response efforts. However, communication efforts can become challenging in such chaotic and stressful situations. This research explored communication challenges among CEDs, clients, and statewide partners in hurricane events. Insights into the communication role of CEDs could enhance UF/IFAS Extension’s communication plan for effective information dissemination post-disaster. The Uses and Gratifications Theory guided this qualitative study. Interviews occurred with nine CEDs from various counties across Florida. Results showed CEDs used numerous communication channels to connect with clients, staff, and statewide partners, mainly for the purposes of information dissemination. The main reasons for selecting these communication channels depended on its accessibility, reliability, and whether it was a usual form of communication. Some participants were unaware of available resources which resulted in duplicate efforts. Thus, they required additional information from statewide partners. Some participants also had difficulty connecting clients with people who could assist them with insurance information and aid. As such, this study recommended a central communication system to avoid redundant efforts, strengthening relationships with disaster agencies to promote information-sharing and avoid miscommunication, and developing a list of resources and contacts for CEDs’ first engagement in disaster response.

90. Testing the Impact of Animating Infographics on Consumer Trust and Attitude When Communicating about Genetic Modification

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lamm, J. Alexa (author), Gibson, Kristin (author), and Holt, Jessica (author)
Format:: Journal article
Publication Date:: 2020-05-13
Published:: USA: New Prairie Pres
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11766
Journal Title:: Journal of Applied Communications
Journal Title Details:: Iss.2, Vol. 104
Notes:: 15 pages, via online journal, Scientific innovation provides benefits to society but also fosters suspicion and distrust. The unknown of scientific innovations in agriculture has yielded a strained relationship between consumers and farmers, creating little to no public support for solutions to agricultural issues. The relationship between public trust and agricultural innovation is further strained when discussing genetic modification (GM) science and food. Informational graphics are an increasingly popular communication technique that may effectively communicate GM science to consumers. This study examined, through a experimental design using two treatments and a control, if static or animated infographics sharing current societal perceptions of GM science in the U.S. influenced consumers’ trust in science, personal attitudes toward GM, and perceived attitudes of others toward GM science. The animated group had the highest mean trust in science and the control group had the most positive attitude toward GM and the most positive perceived attitudes of others toward GM. The only significant difference was the control group had a more positive perceived attitude than the animated group. The infographics’ lack of impact on respondents’ trust or attitude toward GM science contradicted previous research about respondents’ increased attitude and elaboration of agricultural issues. Food concerns are of continual importance for consumers, and researchers need to help food and fiber scientists and communicators share relevant and research-based information with the public through diverse channels.

91. Examining Consumers' Trust in the Food Supply Chain

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Robinson, R.H. Chadelle (author), Ruth, K. Taylor (author), and Easterly III, Tre, R.G. (author)
Format:: Journal article
Publication Date:: 2020-05-13
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11778
Journal Title:: Journal of Applied Communications
Journal Title Details:: Iss.2, Vol. 104
Notes:: 18 pages, via online journal, Consumers are concerned about the quality and safety of their food at all times during the food supply chain, but sensationalized media coverage, lack of knowledge, and recent recalls have made it difficult for consumers to trust the agricultural industry. Because trust drives risk perceptions and acceptance, it is important for agricultural communicators to understand how personal characteristics influence trust in the food supply chain. To fulfill the purpose of this study, a national quota sample of 847 responses to an online questionnaire were collected in March 2019. The results indicated respondents held a moderate level of trust toward production agriculture, food processing, food retail, and food safety regulation, with the greatest level of trust assigned to production agriculture. Trust in these sectors of the food supply chain were also positively correlated to one another. Regression models for trust in each agricultural sector were significant but only accounted for 9% of the variance in the dependent variable at most. Direct engagement in agriculture was a positive predictor in trust across all four areas, and use of social media was a negative predictor for trust. Income and gender were also found to be predictors of trust in production agriculture, food processing, food retail, and food safety regulation. The findings from this study can be used to guide future communication to increase the level of trust in the food supply chain, which would also increase consumers’ purchasing intent.

92. Is it for generation me? A qualitative study exploring marketing and selling plants online to millennial-aged consumers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Baker, M. Lauri (author), Tully, M. Kelsey (author), and Sumners, R. Deanna (author)
Format:: Journal article
Language:: Englsih
Publication Date:: 2020-05-13
Published:: USA: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11784
Journal Title:: Journal of Applied Communications
Journal Title Details:: Iss.2, Vol. 104
Notes:: 14 pages., via online journal, As online selling of products like living plants increases, it is increasingly important to understand how millennial-aged consumers perceive the purchasing experience. New-media technologies like social media, e-newsletters, and other forms of digital communication are easily adopted by millennial-aged consumers. One of these tools, 360-degree video, offers novel ways to preview products offered online and look inside local brick-and-mortar stores, which can be visited in person. Sales of horticultural goods online have been slow to be developed by industry veterans, creating ample opportunities available to new ventures. This qualitative study used a series of three focus groups to answer the research questions of RQ1: What challenges exist for garden centers attracting millennials? RQ2: What are millennials preferences for purchasing live plants online? RQ3: What aspects of digital online marketing influence millennials to make decisions? RQ4: What are millennials preferences for 360-degree video? Results of this study indicate 360-degree video is not the preferred avenue for marketing plants online to millennials, however, high-quality photos and video with educational content and the use of social media could be effective.

93. Do touch that dial: A guide to continuous response measurement in agricultural communications

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Lawson, Cara (author), Fischer, Laura (author), LaGrande, Lauren (author), and Opat, Kelsi (author)
Format:: Journal article
Publication Date:: unknown
Published:: United States: New Prarie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 185 Document Number: D11895
Journal Title:: Journal of Applied Communications
Journal Title Details:: 3, Volume 7
Notes:: 15 Pages, As the gap in agricultural experiences between farmers and consumers grow, it is important for agricultural communicators to communicate strategically with their audiences and be proactive in addressing consumers’ concerns. Communication media can present a variety of messages or pieces of information that represent multiple perspectives within one unit. The dynamic nature of communication media, such as video and audio messages, lead to the fluctuation of feelings and responses to different elements within one singular message. While agricultural communications has traditionally relied upon quantitative and qualitative survey data, there are likely gaps in complete understandings of individual perceptions in response to varying elements of the communications message. Continuous response measurement (CRM) is a method that can be used to monitor and track individual responses to media messages in real-time to reveal critical moments within a communications message. CRM holds the potential to help those in agricultural communications understand what specific elements within messages resonate most with consumers. This professional paper explores how researchers can use CRM, showcases benefits and drawbacks of CRM, and provides recommendations for contributions to agricultural communications literature.

94. Catastrophe and Environmental Restoration: Analyzing the Frames and Sources of Oyster Restoration News Stories

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Brown, Hannah O. (author), Jacobson, Susan K. (author), and Israel, Glenn (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12031
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol 104, Issue 4
Notes:: 22 Pages, Online Public Access, Restoration of oyster habitats is a critical solution to halt the decline of one of the world’s most threatened resources. News coverage about environmental topics, like oyster restoration, is important to local communities that are directly impacted. However, little research has assessed how restoration topics are framed by journalists, nor how environmental disasters may affect framing of news stories for the public. This study employed a longitudinal framing analysis, using the quantity of coverage and social responsibility theories, to examine how coverage of the restoration of oyster ecosystems shifted before, during, and after the BP Deepwater Horizon oil spill. The frames and sources of 763 newspaper articles were assessed, including 18 local newspapers from five U.S. Gulf Coast states and three high-circulation national newspapers. Logistic regression analyses revealed that the occurrence of an environmental catastrophe shifted media focus from environmental frames before the spill to community and economic frames during and after the spill. Stories were dominated by environmental frames (49%) and primarily relied on quotes from resource managers (50%) over all other groups. Local resource users were quoted less than 5% of the time in local articles. Findings provide a foundation for natural resource managers and communication specialists to understand how information about natural resources changes during disasters and reveals the perspectives that are most and least commonly used to frame and define stories about coastal resources and important gaps in coverage.

95. Crisis Communications in a Natural Agricultural Disaster

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Irlbeck, Erica (author) and Moore, Austin (author)
Format:: Journal article
Publication Date:: 2020-12
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12032
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol 104, Issue 4
Notes:: 21 pages, Online journal, Wildfires in Texas, Oklahoma, and Kansas in the late 2010s caused seven deaths and catastrophic damage to millions of acres of ranch and farmland. Because of the rural location of these disasters, agricultural communicators were releasing information to media, internal stakeholders, social media, and other agricultural audiences. The purpose of this study was to explore the communications efforts made and subsequent lessons learned from agricultural communicators during the fires. Through a qualitative case study, researchers interviewed 14 agricultural communicators about their experiences in disseminating information about the fires. Most of the findings align with pre-existing literature; however the researchers found that communicators should be prepared to develop a system to communicate about and accept donations, develop a network of organizations that can be supportive in a crisis situation, and let people be the subject of the messaging. The data also indicate that an undergraduate course in crisis communications would be beneficial.

96. Perceptions of Social Media Use Among U.S. Women Farmers

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Daigle, Kerry (author) and Heiss, Sarah N. (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12101
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 23 pgs., Online Journal, Communication networks and knowledge sharing are important for the persistence of small farms that operate outside of industrial agriculture. In past years, internet platforms have been promoted as a tool for farm businesses to connect with customers and other farmers. Social media in particular has gained attention as a user friendly and accessible tool for small business viability. Drawing on Uses and Gratifications Theory, this study uses examines interviews with women farmers' in the United States to explore how they view the role of social media for their agricultural practice. Results demonstrate that women farmers report using social media to reach consumers, seek agricultural information, and maintain emotional connections with other farmers. Though important, women farmers are often overlooked in agricultural research and training programs. Theoretical and practical implications highlight how social media and agricultural trainings can promote media literacy and promote women farmers' success in agriculture.

97. Beyond the Post: Exploring Equine Operators’ Understanding and Role in Conservation Best Management Practices Role in Conservation Best Management

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Zagonel, Anissa (author), Baker, Lauri M. (author), and Ingram, Shelli (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12102
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 19 pgs., The equine industry is an established part of Maryland agriculture with 79,100 equines valued at approximately $714 million in the state; approximately 10% of these animals are housed in one county. Equine operators are a unique demographic in the agricultural realm, because they are not managing land to produce food or fiber and often are employed in other professions unrelated to agriculture. These operators tend to be unaware of land conservation practices and can have a detrimental effect on areas, like the Chesapeake Bay economy and ecosystem, if shared resources are exploited. The purpose of this study was to explore equine operators’ knowledge and connection of conservation best management practices (BMPs) and their role in being a caretaker of the land. The study was informed by the diffusion of innovations theory and gathered data through semi-structured, qualitative interviews. Equine operators in the study were found to use a variety of informational sources, had a high level of adoption of the BMPs they used, and overall, a majority of participants saw their role as caretakers of the land as an important aspect of their environmental actions. Recommendations from this research include improving communication processes to increase the spread of BMPs and adjusting specific infrastructure aspects to improve retention of equine operators practicing conservation efforts. Further research should investigate other niche areas of agriculture that could potentially be struggling with a knowledge deficit of BMPs and communication neglect between conservation offices and audiences.

98. Navigating Transparent Pork Production: Analyzing Visual Attention of The Maschhoffs Website

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Hill, Nellie (author), Elliot, Maggie (author), and Meyers, Courtney (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12103
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 19 pgs., When it comes to food, consumers are increasingly concerned with the welfare of the livestock used to produce it. To display transparency and build trust with patrons, businesses such as The Maschhoffs, a pork production company, have created online tools to answer questions about production processes. This study implemented eye tracking and survey methodologies to attain insight regarding the visual attention of website visitors. While results revealed no discernable pattern of navigation among respondents, the findings illustrated a sector of the pork industry consumers expressed interest in was the breed-to-wean section of the farm. Researchers encourage agricultural communicators to develop messaging surrounding this specific process to continue building trust with consumer audiences as well as make recommendations for utilizing eye tracking to assess visual attention to websites.

99. Building engagement in Facebook: A case study with Utah State University Extension

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kesler, Kenna R. (author), Hall, Kelsey (author), and Spielmaker, Debra (author)
Format:: Journal article
Publication Date:: 2021-02
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12104
Journal Title:: Journal of Applied Communications
Journal Title Details:: Vol. 105, Issue 1
Notes:: 24 pgs., In order to stay relevant in an online world, Extension must properly use social networking platforms to effectively reach diverse audiences regarding agricultural and natural resource issues. However, few studies have focused on how Extension uses Facebook to effectively accomplish its goal. This study’s purpose was to explore how Utah State University Extension Sustainability uses Facebook to engage followers. The researchers conducted a quantitative content analysis of 504 messages posted to the USU Extension Sustainability Facebook page. Graphics and links were the most common post characteristics used by the organization. Text-only posts and posts containing videos were utilized the least. Food was the most common area of sustainability discussed on the page. Posts containing videos, shared content, or that tagged other Facebook pages in messages experienced statistically significantly higher user engagement than posts without those characteristics. Posts containing hashtags experienced statistically significantly lower engagement. Neutral sentiment appeared in the majority of posts. Additionally, information seeking was the most dominant communicative function among the posts. Neither the type of sentiment nor communicative functions were significantly connected to engagement. Future research should determine changes in knowledge, attitudes, intentions, and behavior as a result of exposure to, and engagement with, the Facebook page. Additionally, a qualitative study determining consumers’ attitudes toward Facebook content can provide a deeper understanding of the audience’s thought processes and content preferences. Page administrators should craft engaging content that builds community among followers.

100. A Moment-to-Moment Analysis of Trust in Agricultural Messages

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: LaGrande, Lauren (author), Meyers, Courtney (author), Cummins, R. Glenn (author), and Baker, Matt (author)
Format:: Journal article
Publication Date:: 2021-05
Published:: United States: New Prairie Press
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 203 Document Number: D12192
Journal Title:: Journal of Applied Communications
Journal Title Details:: Volume 105, Issue 2 (2021)
Notes:: 22 Pages., Consumers have varying levels of trust in agricultural production practices, which can influence attitudes, shift opinions, and change behaviors. The purpose of this study was to determine what agricultural messages are considered the most trustworthy among consumers and what differences exist among five dimensions of trustworthiness. With a pro-agriculture video as the stimulus, this study used continuous response measurement (CRM) to collect data from 151 post-secondary students who were randomly assigned to evaluate one of five trustworthiness dimensions (trust, honest, sincere, dependable, reliable). Participants used handheld dials to continuously rate their evaluation of the messages in the video then completed a questionnaire to provide additional insights. Overall, participants trusted agricultural messages, although some specific phrases were rated more positively than others. Participants had more trust in messages that portray agriculture as a family endeavor and create connection between producers and consumers. Participants indicated skepticism in messages revolving around farmer/rancher motivation in agriculture. The results support the importance of strategically tailoring and crafting effective messages. Recommendations for future practice and research are discussed.

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