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The power of words: exploring consumers' perceptions of words commonly associated with agriculture

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Rumble, Joy N. (main author), Holt, Jessica (author), Irani, Tracy (author)
Format:
Journal article
Publication Date:
2014
URL:
http://go.galegroup.com/ps/anonymous?id=GALE%7CA380748460&sid=googleScholar&v=2.1&it=r&linkaccess=fulltext&issn=10510834&p=AONE&sw=w&authCount=1&isAnonymousEntry=true
Published:
USA: Association for Communication Excellence
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
attitudes, behavior, communication channels, communicators, consumers, focus groups, information needs, perceptions, framing, terminology