- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Rumble, Joy N. (author), Holt, Jessica (author), and Irani, Tracy (author)
- Format:
- Journal article
- Publication Date:
- 2014
- URL:
- http://go.galegroup.com/ps/anonymous?id=GALE%7CA380748460&sid=googleScholar&v=2.1&it=r&linkaccess=fulltext&issn=10510834&p=AONE&sw=w&authCount=1&isAnonymousEntry=true
- Published:
- USA: Association for Communication Excellence
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08310
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 98 (2): 23-36
- Subject Term:
- attitudes, behavior, communication channels, communicators, consumers, focus groups, information needs, perceptions, framing, and terminology