- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Stebner, Scott (author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), and Boyer, Cheryl R. (author)
- Format:
- Journal article
- Publication Date:
- 2017
- URL:
- https://doi.org/10.4148/1051-0834.1001
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 169 Document Number: D08977
- Journal Title:
- Journal of Applied Communications
- Journal Title Details:
- 101(2) : 7-18
- Subject Term:
- buyers, buying behavior, campaigns, feedback, gardening, horticulture, information issues, marketing, media effectiveness, media selection, message content, newsletters, online services, retail promotion, selling, marketing communication, landscape, relationship marketing, social media, Facebook, new media, and green industry
