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Marketing with more: an in-depth look at relationship marketing with new media in the green industry

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Stebner, Scott (main author), Baker, Lauri M. (author), Peterson, Hikaru Hanawa (author), Boyer, Cheryl R. (author)
Format:
Journal article
Publication Date:
2017
URL:
http://newprairiepress.org/jac/vol101/iss2/2
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
buyers, buying behavior, campaigns, feedback, gardening, horticulture, information issues, marketing, media effectiveness, media selection, message content, newsletters, online services, retail promotion, selling, marketing communication, landscape, relationship marketing, social media, Facebook, new media, green industry