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Making a case for McDonald's: a qualitative case study examining the McDonald's "Our Food Your Questions" campaign

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Gorham, Laura M. (main author), Gibson, Courtney (author), Irlbeck, Erica (author)
Format:
Journal article
Publication Date:
2016
URL:
http://journalofappliedcommunications.org/2016.html
Published:
USA: Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
campaigns, case studies, consumers, evaluation, farming methods, feedback, food, information issues, multimedia, participation, public attitudes, video, food industry, framing, social media, frames, animal welfare, corporate social responsibility, corporate communication