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    52. Advertising ecotourism on the internet: commodifying environment and culture

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Steeves, H. Leslie (author), Dorsey, Elizabeth R. (author), and Porras, Luz Estella (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36569
    Journal Title:
    New Media and Society
    Journal Title Details:
    6(6) : 753-779

    58. Advertising, promotion, and competition: a survey with special reference to food

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Connor, John M. (author / National Economics Division, ESS)
    Format:
    Journal article
    Publication Date:
    1981
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08421
    Journal Title:
    Agricultural Economics Research
    Journal Title Details:
    33 (1) : 19-27
    Notes:
    James F. Evans Collection, This article surveys the theoretical and empirical literature on the economics of advertising during the last decade. The survey notes several promising advances in theoretical modeling of the role of advertising in consumer choice and social welfare. Numerous empirical investigations of food and other consumer products have established relationships between advertising and market structure or performance indicators. Less progress was found on selected socioeconomic advertising issues that are difficult for traditional economics to handle. (original)

    59. African-American organization urges FDA to stop deceptive marketing of "no rBST" milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2006-12-14
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 155 Document Number: C25110
    Notes:
    Archived December 15, 2006, 2 pages., Involves a message from the National Organization for African Americans in Housing, a non-profit advocate for low-income citizens.

    60. Ag Buyers Guide

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Classifieds
    Publication Date:
    1982-03-11
    Published:
    USA: Tower Corp
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: A-Co V1.14; Folder: V1.14.A.003 Document Number: D03293
    Journal Title:
    1
    Journal Title Details:
    1
    Notes:
    47 pgs, Volume One Number One Collection; James F. Evans Collection

    63. AgForce leads the way with rural image campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2008-06-16
    Published:
    Australia: The Land, Sydney, New South Wales, Australia.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: D06697
    Journal Title:
    The Land
    Notes:
    2 pages., Briefly describes efforts of AgForce, "the only farm group in Australia undertaking a sustained rural image campaign to engage and communicate with the urban population about how and where food and fibre is produced."

    64. Agricultural Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Agricultural Publishers Association, Chicago, Illinois.
    Format:
    Article
    Publication Date:
    1925
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36763
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, 1 page., Describes a proposal that one day a year be set aside as Agricultural Day. Describes intended purpose and promotional methods.

    65. Agricultural Day

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayden, Victor F. (author) and Agricultural Publishers Association, Chicago, Illinois
    Format:
    Speech
    Publication Date:
    1926-02-18
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36773
    Notes:
    Agricultural Publishers Association Records, Series No. 8/3/80, Box 7, Special Bulletin No. 13. 3 pages., Delivered before the annual meeting of the Inland Daily Press Association, Chicago, Illinois, February, 16, 1926.

    66. Agricultural Extension Agents' Use of Learning-Based Extension Methods in Trinidad and Tobago

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramjattan, Jeet (author), Chowdhury, Ataharul (author), and Ganpat, Wayne (author)
    Format:
    Journal article
    Publication Date:
    2020-07-20
    Published:
    Canada: Commonwealth of Learning, Vancouver, BC, Canada.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D12392
    Journal Title:
    Journal of Learning for Development
    Journal Title Details:
    Vol. 7 No. 2
    Notes:
    19 pages, Agricultural extension agents are highly credited for their roles of providing advice to farmers and supporting their learning and decision-making to improve livelihoods. The use of appropriate methods to promote learning in developing countries, including Trinidad and Tobago, has often been highlighted as a development priority. Nevertheless, agricultural extension agents encounter difficulties in applying new competencies. Understanding and utilising appropriate methods based on farmers’ learning needs is critical. This study sought to investigate extension agents’ use of learning-based extension methods. A survey was conducted with 106 extension agents. Descriptive statistics and logistic regression analysis were used to analyse data. The findings show that male agents prefer Plant Clinics and Farmer Field School learning methods. Social influence and networking among organisations had a significant influence on the use of Discovery Based Learning methods. The positive influence of social pressure motivated the agents. The study recommends supporting facilitative conditions through a coordinated programme and to focus on farmers’ learning as a critical consideration for improving the use and impact of learning-based methods

    68. Agricultural market structure, generic advertising, and welfare

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pope, Rulon D. (author) and Cardon, James H. (author)
    Format:
    Journal article
    Publication Date:
    2003-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    28 (2) : 185-200

    70. Agriculture : generic promotion program for fruits and vegetables

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    1991-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06558
    Notes:
    James F. Evans Collection, Washington, D.C. : U.S. General Accounting Office, Resources, Community, and Economic Development Division, 1991. 12 p. (Report to Congressional Requesters GAO/RCED-92-15)

    71. Agriculture safety website upgraded with operator feedback

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News release
    Publication Date:
    2015-02-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: D05845
    Notes:
    Online from the National Children's Center for Rural and Agricultural Health and Safety, Marshfield, Wisconsin. 2 pages., Report of a national survey of agritourism operators

    72. Agriculture uses contests to create engagement: media creation contests are a way for people to share their story

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blue, John (author)
    Format:
    Article
    Publication Date:
    2010-07-08
    Published:
    USA: Truffle Media Networks, Indianapolis, Indiana.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35988
    Notes:
    Online via This Week in Ag. 1 page.

    74. All-petroleum fuels burn farmers : Midwest groups promote ethanol

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Webster, Nancy (author) and Williams, Jim (author)
    Format:
    Journal article
    Publication Date:
    1986
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 99 Document Number: C08311
    Journal Title:
    Advertising Age
    Journal Title Details:
    August 11, 1986 : 45MW
    Notes:
    Evans, AgComm teaching

    75. Alltech: making of a champion

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Lynn (author)
    Format:
    Journal article
    Publication Date:
    2008
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26981
    Journal Title:
    Agri Marketing
    Journal Title Details:
    46(1) : 64-65, 67
    Notes:
    Features an animal nutrition and health firm, Alltech, located in Lexington, Kentucky.

    77. America's cow hell

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-07-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
    Journal Title:
    Drovers
    Notes:
    Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

    78. An Educational Module for Enhancing Business Strategies for Web Sites of Small Rural Firms: An Experience Economy Approach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Jeong, Miyoung (author), Fiore, Ann Marie (author), and Niehm, Linda (author)
    Format:
    Journal article
    Publication Date:
    2008-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27846
    Journal Title:
    Journal of Extension
    Journal Title Details:
    Vol. 46, No. 3
    Notes:
    Online access

    80. An analysis of the effects of three television programs on selected Ontario farm audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Saxena, A.P. (author) and Warlow, G.L. (author)
    Format:
    Report
    Publication Date:
    1966
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 48 Document Number: C00027
    Notes:
    Guelph, Ontario: Dept. of Extension Education, Ontario Agricultural College, University of Guelph. 7pp. (Report #13)

    83. An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ramukumba, Takalani (author)
    Format:
    Journal article
    Publication Date:
    2017
    Published:
    South Africa
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: D11369
    Journal Title:
    African Journal of Hospitality, Tourism and Leisure
    Journal Title Details:
    6(4)
    Notes:
    12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.

    84. An evaluation of the Connecticut farmers' market coupon program

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Anliker, J.A. (author / University of Connecticut), Winne, M. (author / University of Connecticut), and Drake, L.T. (author / University of Connecticut)
    Format:
    Journal article
    Publication Date:
    1992-07
    Published:
    USA: Society for Nutrition Education
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09188
    Journal Title:
    Journal of Nutrition Education
    Journal Title Details:
    24(4) : 185-191

    85. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    86. Analysis of generic dairy advertising, 1984-97

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chandran, Ram (author), Blisard, Noel (author), Blayney, Don (author), and Allshouse, Jane (author)
    Format:
    Report
    Publication Date:
    1999-02
    Published:
    USA: Economic Research Service, U.S. Department of Agriculture, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 179 Document Number: C35946
    Notes:
    Technical Bulletin 1873. 44 pages.

    87. Analysis on brand construction of agricultural TV--a case study of Hubei Longshang Channel

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kai, Ma (author)
    Format:
    Journal article
    Language:
    Chinese with English abstract
    Publication Date:
    2014-07
    Published:
    China
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D07172
    Journal Title:
    China Media Report Overseas
    Journal Title Details:
    10(3) : 59-66

    89. Annotated bibliography of generic commodity promotion research

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ferrers, J.L. (author), Boon, L. (author), Kaiser, H.M. (author), and Forker, O.F. (author)
    Format:
    Bibliography
    Publication Date:
    1996-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 115 Document Number: C11498
    Journal Title Details:
    27 pages
    Notes:
    NICPRE Research Bulletin 96-3, National Institute for Commodity Promotion Research and Evaluation, Cornell University, Ithaca, NY.

    93. Are assessments for generic advertising optimal if products are differentiated?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Crespi, John M. (author) and Marette, Stephan (author)
    Format:
    Conference paper
    Publication Date:
    2000-07-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104 Document Number: C09051
    Journal Title Details:
    21 pages
    Notes:
    Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000

    94. Are organic consumers preferring or avoiding foods with nutrition and health claims?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Aschemann-Witzel, Jessica (author), Maroscheck, Nicole (author), and Hamm, Ulrich (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    Germany
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02744
    Journal Title:
    Food Quality and Preference
    Journal Title Details:
    30 : 68-76

    95. Are you advertising photographers or cattle?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Evans, Keith (author)
    Format:
    Journal article
    Publication Date:
    2005-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24424
    Journal Title:
    Angus Journal
    Journal Title Details:
    : 246
    Notes:
    Retrieved July 8, 2006, "Looking at registered beef cattle ads, one sometimes wonders what's being advertised - cattle or photographers."

    97. Asparagus! (a Stalk-umentary)

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Review
    Publication Date:
    2006-06
    Published:
    USA: W.K. Kellogg Foundation, Battle Creek, Michigan.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24463
    Journal Title:
    Routes of Change
    Journal Title Details:
    34
    Notes:
    Retrieved June 21, 2006, Describes this film (winner of the Good Food Award) about challenges facing the self-proclaimed Asparagus Capital of the Nation in rural Michigan.

    98. Assessing consumer willingness to pay for ground bison given nutrition information

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Yang, Shang-Ho (author) and Woods, Timothy A. (author)
    Format:
    Paper
    Publication Date:
    2013-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 186 Document Number: D00901
    Notes:
    Paper presented at the Southern Agricultural Economics Association annual meeting, Orlando, Florida, February 3-5, 2013. 16 pages.

    99. Assessing effects of prices and advertising on purchases of finfish and shellfish in a local market in Texas

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Capps, O., Jr. (author) and Lambregts, J.A. (author)
    Format:
    Journal article
    Publication Date:
    1991
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
    Journal Title:
    Southern Journal of Agricultural Economics
    Journal Title Details:
    23(1) : 181-194