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An evaluation of festival activities as motives for festival attendance: a case study of Strawberry festival at the Redberry farm in George, South Africa

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Ramukumba, Takalani (main author)
Format:
Journal article
Publication Date:
2017
URL:
https://www.researchgate.net/publication/321920392_An_evaluation_of_festival_activities_as_motives_for_festival_attendance_A_case_study_of_Strawberry_festival_at_the_Redberry_farm_in_George_South_Africa
Published:
South Africa
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois
Subject Term:
advertising, appeals (message), audience analysis, audience research, communication analysis, communication research, decision making, e-mail, evaluation, event planning, face-to-face communication, food, information sources, media effectiveness, newspapers, posters, promotion, radio, sampling, web sites, tourism, outdoor, marketing communication, word-of-mouth marketing, motivation, social media, events, Facebook, South Africa (Africa, Southern), formative evaluation, festivals, flyers
Notes:
12 pages., Online via open access. 11 pages., Findings from a case study prompted author to assert that it is imperative that festival organizers understand tourist motivations for attending festivals in order to conduct effective festival planning and achieve productive festival marketing position.