America's cow hell

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2009-07-02
    URL:
    http://www.drovers.com/news_editorial.asp?pgID=675&ed_id=5698&component_id=805
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183; 174 Document Number: C29614
    Journal Title:
    Drovers
    Subject Term:
    advertising, animal rights, appeals (message), communication methods, conflict, dairy, farming methods, image, interest groups, livestock, promotion, rural-urban communication, and veal
    Notes:
    Via online. 1 page., Reports on efforts by an animal rights organization to change the Wisconsin license plate slogan, "Wisconsin's Dairyland," to "America's Cow Hell." Focus is on "factory farming," "animal abuse" and production of veal.

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