An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122
    Subject Term:
    advertising, buyer behavior, buying behavior, campaigns, commodity promotion, consumption, education effects, food, promotion, public relations, local, and consumer behavior

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