- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Pope, Rulon D. (author) and Cardon, James H. (author)
- Format:
- Journal article
- Publication Date:
- 2003-02
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: C21640
- Journal Title:
- Journal of Agricultural and Resource Economics
- Journal Title Details:
- 28 (2) : 185-200
- Subject Term:
- advertising, commodity promotion, economics of information, promotion, roles, value of information, and marketing communication
