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Are assessments for generic advertising optimal if products are differentiated?

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Crespi, John M. (main author), Marette, Stephan (author)
Format:
Conference paper
Publication Date:
2000-07-30
URL:
http://agecon.lib.umn.edu
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 104
Subject Term:
advertising, commodity promotion, fruit, promotion
Notes:
Selected paper for American Agricultural Economics Association (AAEA) Annual Meeting, Tampa, Florida, USA July 30-August 2, 2000