- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Reed, Michael R. (author) and Robbins, Lynn W. (author)
- Format:
- Journal article
- Publication Date:
- 1981-09
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
- Journal Title:
- Journal of Food Distribution Research
- Journal Title Details:
- 12(3) : 19-32
- Subject Term:
- advertising, evaluation, food, promotion, retail promotion, roles, and marketing communication
