23 pages., via online journal, Cultured meat has yet to reach store shelves but is nonetheless a growing issue for consumers, producers, and government regulators, many of whom have taken to social media to discuss it. Using a conceptual framework of social cognitive theory and issues management, this qualitative content analysis investigated social-media discourse surrounding the topic of cultured meat in the United States by describing the content of the discussion in late 2018 and identifying individual influencers and communities of influencers engaged in the discussion. Data were collected from Twitter using listening platform Sysomos MAP. The thematic analysis revealed eight themes: legality and marketing, sustainability, acceptance, business, animal concerns, science and technology, health concerns, and timeline, and indicated that conflicting views and questions about cultured meat exist among conversation participants. Top influencers included philanthropists, government officials, journalists and writers, and animal-welfare advocates. These influencers were grouped into four distinct communities based on interactions with each other and other users. The topics identified in the analysis provide insight into ways in which communicators can enter these conversations, and influencer communities represent groups of users whose broad reach could more easily transmit pro-agriculture messages.
4 pages., Online from publication website., Describes experimentation with slow-growth meat breeds of chickens. Article includes references to implications for marketing communications; consumer attitudes and preferences; and consumer responses to higher retail costs for slow-growth poultry meat.
Cozzarin, Brian (author), Goddard, Ellen W. (author), and Department of Agricultural Economics and Business, University of Guelph;
Format:
Conference paper
Publication Date:
1992
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 90 Document Number: C06453
Notes:
James F. Evans Collection; Paper presented at the 1989 Commodity Advertising and Promotion Conference, In: Kinnucan, Henry W.; Thompson, Stanley R.; and Chang, Hui-Shung, eds. Commodity advertising and promotion. Ames, IA : Iowa State University Press, 1992. p. 120-138
Joon, B.S. (author), Rana, O.P. (author), Singh, Jagdish (author), and Division of Agricultural Extension, IARI, New Delhi, India; Farm Radio Officer, AIR, New Delhi, India; Division of Agricultural Extension, IARI, New Delhi, India
Format:
Journal article
Publication Date:
1972-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 44 Document Number: B05339
Chang, Kuo-Liang (author), Elliott, Lisa M. (author), Sand, Shannon (author), Dailey, Rocky (author), and Blachford, Sierra (author)
Format:
Paper
Publication Date:
2014-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02709
Notes:
Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 18 pages., Description of a research project in progress. No results reported, but literature review, conceptual approach and methods described.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35849
Notes:
Pages 333-339 in D. Michael Warren, L. Jan Slikkerveer and David Brokensha (eds.), The cultural dimension of development: indigenous knowledge systems. Intermediate Technology Publications Ltd., London, England. 582 pages.
14 pages., via online journal., Issue arenas, as places for societal discussions, have recently been studied as an important aspect of organizational environments. While a fundamental part of any issue arena is the distinction between active and passive actors, empirical analyses have mainly focused on active stakeholders. We approach issue arenas as communication networks in which active stakeholders discuss topics and involve passive stakeholders. Based on network theory, we introduce an automated method for mapping these issue arenas on Twitter. In particular, we combine manual coding of active stakeholders, and automated semantic network analysis of addressed, passive stakeholders and their topics of discussion. Empirically, we focus on the issue of bird flu affecting poultry farming in the Netherlands from 2015 to 2017 with a sample of 704 Twitter messages. Instead of pre-defining a set of stakeholders for the analysis, our approach to study communication networks in online settings allows for mapping issue arenas based on the stakeholders that communicate about the topic.
11pgs, Nigeria’s current economic plan targets diversification through leveraging the power of the private sector in order to enable and fast‐track business investments and job creation. This paper reports a study of a model of a poultry outgrower scheme ‐ Akwa Prime, used in catalysing private investments in the poultry sector of Akwa Ibom State, Nigeria. The scheme shares the potential of combined strength of the state and that of the private sector in stimulating increased production and integrating of small livestock farmers to the national economy. The study’s specific objectives were to examine the extent of smallholder farmer involvement in contract negotiations including price setting; the role of the key participants, particularly the regulatory function of the state in an out‐grower scheme construct; and the impact of the scheme on socioeconomic improvement of smallholder farmers. This research was conducted with 42 smallholder independent broiler poultry farmers who are registered members of the Akwa Prime outgrower scheme and receiving a range of input support and good production practices aimed at optimization. Findings show a positive impact of the scheme on small independent poultry farmers’ productivity, profitability and survival. Contract negotiations and key participants role were fully documented. Participating farmers were found to have high income and stocking density while the cost of day old chicks and other production inputs provided by the scheme accounted for 99.1% (R2=.991) of the variation in farmers income. This positive change on the bottom line of small independent poultry farmers indicate the prospects for greater deployment of out‐grower model to stimulate agriculture productivity and growth. However, despite some benefits there were major bottlenecks including compromised role of the state, imposed buyback price on farmers and late offtaking of the finished stock. The implication of this finding is that small poultry farmers left alone with their independent business choices may not stimulate much diversification driven by agriculture.
Online from publication issue. 3 pages., Article summarizes findings of the 16th annual "Power of Meat" survey funded by the Food Industry Association (FMI) and the North American Meat Institute's (Meat Institute) Foundation for Meat and Poultry Research and Education. Focuses on beef, pork, and poultry consumption in the context of the COVID-19 pandemic.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D01224
Notes:
Pages 117-149 in Steven A. Wolf (ed.), Privatization of agricultural information and agricultural industrialization. CRC Press, Boca Raton, New York, New York. 299 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16998
Notes:
Pages 117-149 in Steven A. Wolf (ed.), Privatization of information and agricultural industrialization. CRC Press, Boca Raton, Florida. 299 pages, This chapter originated as part of a workshop held at the University of Wisconsin-Madison on October 25-26, 1995. Theme of the workshop: "Privatization of information and technology transfer in U.S. agriculture: research and policy implications."
He, Duhua (author), Chidmi, Benaissa (author), and Zhou, Deyi (author)
Format:
Paper
Publication Date:
2011-07-24
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 183 Document Number: D00075
Notes:
Paper prepared for presentation at the Agricultural and Applied Economics Association 2011 AAEA & NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 13 pages.
Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:
Journal article
Publication Date:
1995-08
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
Notes:
5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23462
Notes:
International Information Programs, U.S. Department of State. 14 pages., Identifies and summarizes nearly 50 news articles about this threat in various countries and regions.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23753
Notes:
Via The Hoot, Media South Asia. 3 pages., "Precaution was necessary, not scare-mongering. So what was the masked television reporter doing in and around Navapur hamlets and hospitals?"
Hallman, William K. (author), Cuite, Cara L. (author), Condry, Sarah C. (author), Vata, Miranda (author), and Public Policy Institute, Rutgers University, New Brunswick, New Jersey.
Format:
Research report
Publication Date:
2007-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25965
Fielding, Richard (author), Lam, Wendy W.T. (author), Ho, Ella Y.Y. (author), Lam, Tai Hing (author), Hedley, Anthony J. (author), and Leung, Gabriel M. (author)
Format:
Journal article
Publication Date:
2005-05
Published:
China
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22199
Findings reveal few differences between rural and urban Ohioans. Greater trust of farmers was found to be related to lower levels of livestock concern. Environmental concern was strongly related to overall concern about large-scale livestock development.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23595
Notes:
Via U.S. Newswire. 2 pages., Cites results of a national survey indicating the extent to which Americans are concerned about the threat of avian flu and its potential effect on the economy.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 119 Document Number: C13537
Notes:
8 p., APEN (Australasia Pacific Extension Network) 2001 International Conference, Oct3-5, 2001, at University of South queensland, Toowoomba, Queensland, Australia
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 124 Document Number: D11198
Notes:
Online from ProPublica. 3 pages., Report of a response to ProPublica by a poultry company, Case Farms, described by government officials as "outrageously dangerous." Focus is on accuracy of information provided and reported.
Anderson, Donald W. (author), Calingaert, Brian (author), and Center for Economics Research, Research Triangle Institute, Research Triangle Park, NC 27709; Center for Economics Research, Research Triangle Institute, Research Triangle Park, NC 27709
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 95 Document Number: C07376
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C17011
Notes:
Pages 83-84 in Baxter Black, Horseshoes, cowsocks and duckfeet. Crown Publishers, New York. 262 pages., Comments on the competitive advertising approaches used to promote consumption of dairy products, beef, pork, chicken and turkey.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24469
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.
Available online at www.centmapress.org, Using two different ranking procedures, main points of criticism as well as sideshows could be identified for fattening pigs, dairy cattle production, and laying hens
Grunig, James E. (author), Nelson, Clifford L. (author), Richburg, Susie J. (author), White, Terry J. (author), and Professor of Journalism, University of Maryland; Professor and Chairman of Adult and Youth Education, Washington State University; Professor of Journalism, University of Maryland; Professor of Journalism, University of Maryland
Format:
Journal article
Publication Date:
1988
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03020
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 150 Document Number: C24237
Notes:
From the New York Times via Food Safety Network. 1 page., Cites examples of cooperation between the Environmental Defense Fund and private firms in the food industry, chemical industry and others.
20 pages., via online journal., In a crisis situation, communication is an important asset for safeguarding the reputation of an organization. The communication strategy that is used in a crisis influences the way people perceive the crisis. While extensive research is conducted and clear communication guidelines about crisis communication are provided, current research tends to focus on a single actor in a crisis within a homogeneous stakeholder group. In this article, we analyze whether and how different groups of stakeholders frame a crisis and the extent to which they attribute responsibility for the crisis to actors. The case concerns the use of an illegal lice detergent (fipronil) in eggs in the Netherlands in the summer of 2017. Based on the analysis of Twitter data related to the case using multiple methods (network analysis, a longitudinal analysis and the annotation of a sample of tweets), this study shows that a seemingly simple case in a single sub-arena has different subgroups that use different frames and attribute different responsibilities to different stakeholders. This result implies that a reconsideration of communication strategies during and after a crisis is needed.
