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Chicken group's ad campaign low budget yet high impact

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Murphy, Dan (main author)
Format:
Commentary
Publication Date:
2006-06-23
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151
Subject Term:
advertising, appeals (message), campaigns, food safety, message content, poultry, risk communication, diseases, avian flu, bird flu
Notes:
Meatingplace.com via Food Safety Network. 3 pages., Commends efforts in the poultry industry to emphasize "substance" rather than the "sizzle" that often characterizes high-profile marketing campaigns these days.