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Collection:
Agricultural Communications Documentation Center (ACDC)
Format:
Case study
Publication Date:
2008
URL:
http://www.ipra.org/detail.asp?articleid=828
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 191 Document Number: D02935
Subject Term:
awards , campaign planning , campaigns , case study , communication planning , crisis communication , food , food safety , Hungary , poultry , public relations , risk communication , risk management , UK , diseases , avian flu , and bird flu
Notes:
International Public Relations Association. 3 pages., Case study involving an award-winning campaign for crisis management by a Hungarian food firm. 3 pages.
