A study of the impacts of social media outlets on Generation-X and Millennial consumers' beef consumption, with an emphasis on the importance of nutrition information

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Kuo-Liang (author), Elliott, Lisa M. (author), Sand, Shannon (author), Dailey, Rocky (author), and Blachford, Sierra (author)
    Format:
    Paper
    Publication Date:
    2014-07
    URL:
    http://ageconsearch.umn.edu/handle/169648
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02709
    Subject Term:
    beef, buyer behavior, buying behavior, consumers, consumption, meat, media effectiveness, nutrition information, poultry, youth, and social media
    Notes:
    Paper presented at the Agricultural and Applied Economics Association 2014 AAEA annual meeting, Minneapolis, MN, July 27-29, 2014. 18 pages., Description of a research project in progress. No results reported, but literature review, conceptual approach and methods described.

    Tools