Approximating farm-level returns to incremental advertising expenditure: methods and an application to the Australian meat industry

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Piggott, R.R. (author / University of New England, Armidale, Australia), Piggott, N.E. (author / University of California, Davis), and Wright, V.E. (author / University of New England, Armidale, Australia)
Format:: Journal article
Publication Date:: 1995-08
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 105 Document Number: C09154
Journal Title:: American Journal of Agricultural Economics
Journal Title Details:: 77(3) : 497-511
Subject Term:: advertising, Australia, commodity promotion, economics of information, meat, poultry, and pork

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