Are consumers willing to pay for sustainability-related poultry practices? The findings are in!

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research summary
    Publication Date:
    2019
    URL:
    https://www.fmi.org/foundation/our-accomplishments/single/foundation-blog/2019/03/12/the-findings-are-in!-are-consumers-willing-to-pay-for-sustainability-related-poultry-practices
    Published:
    USA: FMI Foundation, Arlington,Virginia
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 136 Document Number: D11434
    Subject Term:
    animal health, animal rights, buying behavior, consumers, consumption, decision making, economics of information, environment, farming methods, poultry, sustainability, sustainable agriculture, value of information, eggs, food production, chickens, animal welfare, natural, willingness to pay, and free-range
    Notes:
    5 pages., Online from FMI Foundation., This report summarizes findings of an online survey distributed to 2,000 U.S. egg/chicken consumers with demographics representing the U.S. population. Findings indicated that "price is a significant driver for the majority of consumers, that consumer response is sensitive to information provided about cage-free production practices, and that willingness-to-pay for cage-free eggs changes in the presence of other label attributes."

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