Search

    Start Over Subject Term food Subject Term advertising Subject Term campaigns

    1. Chipotle "Farmed and Dangerous" pushes marketing envelope

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Williams, Daren (author)
    Format:
    Commentary
    Publication Date:
    2014-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 127 Document Number: D02672
    Journal Title:
    Beef Issues Quarterly
    Notes:
    Online from Cattlemen's Beef Board and National Cattlemen's Beef Association, Centennial, Colorado. 2 pages.

    2. "Healthy" discussions about risk: the Corn Refiners Association's strategic negotiation of authority in the debate over high fructose corn syrup

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Heiss, Sarah N. (author)
    Format:
    Journal article
    Publication Date:
    2011
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02796
    Journal Title:
    Public Understanding of Science
    Journal Title Details:
    22(2) : 219-235

    5. Symbolic communication in public protest over genetic modification: visual rhetoric, symbolic excess and social mores

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Bloomfield, Brian P. (author) and Doolin, Bill (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    New Zealand
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: D06478
    Journal Title:
    Science Communication
    Journal Title Details:
    35(4) : 502-527
    Notes:
    Protest efforts by a group of New Zealand women, including provocative outdoor advertising.

    9. The global meat autocracy: an issue of social injustice: cartelization of the global meat industry

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Toplak, Cirila (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 6 Document Number: D10203
    Notes:
    Pages 52-77 in Oliver Vodeb (ed), Food democracy: critical lessons in food communication, design and art. Intellect: Bristol, UK. 553 pages.

    10. Burger King tells a whopper!

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Henderson, Greg (author)
    Format:
    Editorial
    Publication Date:
    2020-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11911
    Journal Title:
    Drovers
    Notes:
    Online from publication. 3 pages., Editorial highlights the inaccuracies in a Burger King television advertisement that repeats misleading claims and data about the role of beef and dairy production in greenhouse gas emissions that harm climate.

    11. With record crop, pistachio group launches massive ad campaign

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-10-25
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D11944
    Journal Title:
    Packer
    Notes:
    Online from publication. 2 pages., Report of plans by American Pistachio Growers to promote sale of pistachios by television, print and digital advertising.

    12. Sweet Tango promos kick into high gear for pandemic marketing

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Koger, Chris (author)
    Format:
    Journal article
    Publication Date:
    2020-09-16
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 202 Document Number: D12016
    Journal Title:
    Packer
    Notes:
    Online from periodical. 2 pages., Describes promotion activities of an apple growers cooperative, The Next Big Thing. with growers in Canada and five U.S. states.

    13. Containing the damage: marketing campaign aims to boost consumer confidence in spinach

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hajewski, Doris (author)
    Format:
    Journal article
    Publication Date:
    2007-01-30
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 156 Document Number: C25335
    Journal Title:
    Milwaukee Journal Sentinel
    Notes:
    Via Food Safety Network. 1 page., Campaign by a container company interested in promoting the safety of curly-leaf spinach.

    16. Consumer Awareness of the Jersey Fresh Promotional Program

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Schilling, Brian (author), Sullivan, Kevin (author), Puduri, Venkata S. (author), Brown, Logan (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    2005-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27427
    Notes:
    Posted at http://dafre.rutgers.edu/documents/ramu/jerseyfreshsurvey.pdf

    17. Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27431
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_fm.pdf

    18. Retailer-Whosesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27432
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_rw.pdf

    20. Food and fuel campaign RFP

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Glover Park Group, Washington, D.C.
    Format:
    Proposal
    Publication Date:
    2008-03-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 166 Document Number: C27777
    Notes:
    21 pages., Proposal from the Grover Park Group to the Grocery Manufacturers Association for a public relations campaign to reduce political and public support for the current corn-based ethanol policy.

    22. An exploratory study of the impact of non-commodity-specific agricultural promotion campaigns on consumer purchasing patterns

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Tootelian, Dennis H. (author), Liebich, Alison (author), and Thompson, Chris (author)
    Format:
    Abstract
    Publication Date:
    2007
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 170 Document Number: C28674
    Journal Title:
    Journal of Food Products Marketing
    Journal Title Details:
    13(2) : 103-122

    24. Measuring the potential economic impact of a regional agricultural promotion campaign: the case of South Carolina

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Carpio, Carlos E. (author) and Isengildina-Massa, Olga (author)
    Format:
    Paper
    Publication Date:
    2009-02-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29752
    Notes:
    Presented at the annual meeting of Southern Agricultural Economics Association, Atlanta, Georgia, January 31-February 3, 2009. 26 pages.

    25. Great advertising campaigns: how they achieve both creative and business objectives

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Ind, Nicholas (author)
    Format:
    Book
    Publication Date:
    1993
    Published:
    UK: Kogan Page Limited, London, England
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29918
    Notes:
    223 pages., One of the featured campaigns (Chapter 13) involves the creation of Phileas Fogg to help establish a brand by British snack food marketer, Derwent Valley Foods.

    26. New public relations: beating back bad press with Google AdWords

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    31. How to develop international advertising campaigns that work: the example of the European food and beverage sector

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Appelbaum, Ullrich (author) and food (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
    Journal Title:
    International Journal of Advertising
    Journal Title Details:
    12(3) : 223-241

    35. The role of media outreach and program modernization in the growth of the SNAP (Supplemental Nutrition Assistance Program) caseload

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dickert-Conlin, Stacy (author), Fitzpatrick, Katie (author), and Tiehen, Laura (author)
    Format:
    Poster
    Publication Date:
    2011-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00232
    Notes:
    Poster prepared for presentation at the Agricultural and Applied Economics Association's 2011 AAEA and NAREA joint annual meeting, Pittsburgh, Pennsylvania, July 24-26, 2011. Via AgEcon Search. 5 pages.

    37. Challenges and opportunities for change in food marketing to children and youth: workshop summary

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Institute of Medicine (author)
    Format:
    Book
    Publication Date:
    2013
    Published:
    USA: National Academies Press, Washington, D.C.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D02363
    Notes:
    Report of a workshop of the Institute of Medicine's Standing Committee on Childhood Obesity Prevention, held in Washington, D.C., November 5, 2012. 76 pages.

    39. Veggie delight: more Americans have developed a taste for healthier foods. Did Morningstar Farms define its consumer target too narrowly?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Grimm, Matthew (author)
    Format:
    Journal article
    Publication Date:
    2000-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15165
    Journal Title:
    American Demographics
    Journal Title Details:
    22(8) : 66-67

    45. Attack advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    News article
    Publication Date:
    2005-01-11
    Published:
    International: Watt Publishing Company, Mt. Morris, Illinois.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21808
    Notes:
    MeatNews.com, "The Danes are concerned that a British pork promotion campaign could damage their industry."

    49. Truth in advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mirsky, Steve (author)
    Format:
    Journal article
    Publication Date:
    2003-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C23403
    Journal Title:
    Scientific American
    Journal Title Details:
    288(4) : 102
    Notes:
    "Writer considers advertising campaigns and personal responsibility in relation to McDonald's hamburgers and marijuana. Humor."

    50. From subservient chickens to brawny men: a comparison of viral advertising to television advertising

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Porter, Lance (author) and Golan, Guy (author)
    Format:
    Conference paper
    Publication Date:
    2005-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23590
    Notes:
    Presented at the Association for Education in Journalism and Mass Communication conference in San Antonio, Texas, August 2005.. 14 pages., Case examples included a use of viral advertising by Burger King. The firm established a web site to introduce a new TenderCrisp chicken sandwich. The site, featuring "Subservient Chicken," attracted 14 million unique users in just under a year and sales of the sandwich reportedly increased 9 percent a week while the campaign was in full swing.