- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Appelbaum, Ullrich (author) and food (author)
- Format:
- Journal article
- Publication Date:
- 1993
- Published:
- International
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36494
- Journal Title:
- International Journal of Advertising
- Journal Title Details:
- 12(3) : 223-241
- Subject Term:
- advertising, campaign planning, campaigns, drink, food, France, Germany, image, intercultural communication, international communication, social factors, television, USA, UK, and brands
