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New public relations: beating back bad press with Google AdWords

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
Seward, Zachary M. (main author), Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
Format:
Commentary
Publication Date:
2009-11-10
URL:
http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176
Subject Term:
advertising, campaigns, fish, food, food safety, information services, interest groups, media effectiveness, media selection, New Zealand, online services, public relations
Notes:
2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.