New public relations: beating back bad press with Google AdWords

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Seward, Zachary M. (author) and Nieman Journalism Lab, Harvard University, Cambridge, Massachusetts.
    Format:
    Commentary
    Publication Date:
    2009-11-10
    URL:
    http://www.niemanlab.org/2009/11/new-public-relations-beating-back-bad-press-with-google-adwords
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30263
    Subject Term:
    advertising, campaigns, fish, food, food safety, information services, interest groups, media effectiveness, media selection, New Zealand, online services, and public relations
    Notes:
    2 pages., Unusual approach used by a seafood organization to counteract negative press coverage through use of Google ads placed near keywords related to the fish involved.

    Tools