- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Haig, Matt (author)
- Format:
- Book
- Publication Date:
- 2003
- Published:
- International: Kogan Page Ltd., London, England.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22267
- Subject Term:
- advertising, campaigns, food, food industries, fruit, intercultural communication, international communication, public relations, social factors, tobacco, marketing communication, and drinks
- Notes:
- 310 pages.
