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    Start Over Collection Agricultural Communications Documentation Center (ACDC) Subject Term advertising Subject Term television

    1. 'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

    3. 2014-2015 NAFB AMR additional questions

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Research report
    Publication Date:
    2015
    Published:
    USA: National Association of Farm Broadcasting, Platte City, Missouri.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 197 Document Number: D09509
    Notes:
    Online via NAFB website. 12 pages., Responses to the 2014 AMR farmer radio listening rating study (33 states) conducted by AMI Ag Media Research, Sioux Falls, South Dakota.

    5. A portrait of food and drink in commercial TV series

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Salmon, Charles T. (author), Greenberg, Bradley S. (author), Rosaen, Sarah F. (author), Worrell, Tracy R. (author), and Volkman, Julie E. (author)
    Format:
    Journal article
    Publication Date:
    2009-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36409
    Journal Title:
    Health Communication
    Journal Title Details:
    24(4) : 295-303

    6. A salute to NAMA on its 50th

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2007-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26622
    Journal Title:
    Agri Marketing
    Notes:
    Posted at www.agrimarketing.com, 40 pages., Special supplement to the November/December 2007 issue. Articles feature the development, influence and future of NAMA, as well as the professional fields it serves.

    14. Advertisers seeking more broadcast outlets for peaks

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1978-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09837
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    June 1981 : A49-A66
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

    15. Advertising agrarian unreality: college students' preferences for agricultural commodity advertising content

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Specht, Annie R. (author) and Rhoades, Emily B. (author)
    Format:
    Paper
    Publication Date:
    2011-02
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 188 Document Number: D01502
    Notes:
    Paper presented in the Agricultural Communications Section of the Southern Association of Agricultural Scientists annual meeting, Corpus Christi, Texas, February 6-7, 2011. 23 pages.

    19. Ag broadcaster's FCC attack on rival picks up activist support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Report
    Publication Date:
    2006-05-23
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 151 Document Number: C24391
    Notes:
    "Today's News" on Television A.M., Warren Publishing, Inc., via LexisNexis Academic. 1 page., Brief report about appeal to the FCC by Farm Journal (AgDay and U.S. Farm Report) to declare the channel status of RFD Communications (RFD-TV) as commercial rather than public-interest.

    23. Agricultural communication students' perceptions, knowledge and identified sources of information about agritourism

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Edgar, Leslie D. (author) and Amaral, Katlin N. (author)
    Format:
    Paper
    Publication Date:
    2010-02-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 175 Document Number: C29980
    Notes:
    Presented at the Agricultural Communications Section of the Southern Association of Agricultural Scientists Conference, Orlando, Florida, February 7-9, 2010. 22 pages.

    25. Agricultural market news programming of United States broadcast media

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Mattos, William H. (author)
    Format:
    Thesis
    Publication Date:
    1975-08
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 23 Document Number: B02421
    Notes:
    Harold Swanson Collection. Eugene A. Kroupa Collection., Thesis, master of science in agricultural journalism, University of Wisconsin, Madison, WI. 123 pages/

    26. Agricultural pesticide advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Spickler, Larry (author)
    Format:
    Report
    Publication Date:
    1988-10-31
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 192 Document Number: D03103
    Notes:
    Resources for agricultural editors from the manager of communications for the Agricultural Division of Ciba-Geigy Corporation. They include a news release (3 pages) about several new television commercials supporting the American farmer. A backgrounder (4 pages)identifies a variety of ways in which the company has portrayed a positive image about the business of farming.

    27. Agriculture Journalism, electronic

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reisner, Ann (author)
    Format:
    Book chapter
    Publication Date:
    2009
    Published:
    USA: Sage Publications, Thousand Oaks, California
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 75 Document Number: D10798
    Notes:
    Pages 60-63 in D. Charles Whitney (ed.) Encyclopedia of Journalism. Sage Publications, Thousand Oaks, California.

    28. And now a word from our sponsors: how to create an effective nutrition television commercial

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Swartz, Julie (author)
    Format:
    Journal article
    Publication Date:
    1999-12
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 146 Document Number: C23109
    Journal Title:
    Journal of the American Dietetic Association
    Journal Title Details:
    99(12) : 1502
    Notes:
    Steps to using television commercials as an effective social marketing tool for nutrition education.

    31. Attitudes toward sales

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1966-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09487
    Journal Title:
    CHATS
    Journal Title Details:
    27(4) : 5
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/88. Box No. 4. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center

    42. Boob rubes

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Greenfield, J. (author)
    Format:
    Journal article
    Publication Date:
    1975
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C26433
    Journal Title:
    Columbia Journalism Review
    Journal Title Details:
    14(3) : 16
    Notes:
    Examines the irony that advertisers are selling products that have contributed to the collapse of a rural way of life that is being idealized in prime time television programming.

    46. Broadcast and budgets hold up well in face of soft economy

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1982-06-28
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09835
    Journal Title:
    Television/Radio Age
    Journal Title Details:
    XXIX (22) : A30
    Notes:
    National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/90. Box No. 6. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Reports for NAFB or about Farm Broadcasting, 1967-84.

    47. Business-to-business media study: final report

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    American Business Media, New York City, New York.
    Format:
    Report
    Publication Date:
    2001-10-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161 Document Number: C26313
    Notes:
    6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.

    48. Buy what is advertised on television? Evidence from bans on child-directed food advertising

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huang, Rui (author) and Yang, Muzhe (author)
    Format:
    Journal article
    Publication Date:
    2013
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 190 Document Number: D02217
    Journal Title:
    Journal of Public Policy and Marketing
    Journal Title Details:
    32(2) : 207-222

    49. Buying time and space in advertising media In: Proceedings 1983 Illinois strawberry school

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dahl, Delbert T. (author / Office of Agricultural Communications, University of Illinois)
    Format:
    Conference paper
    Publication Date:
    1983
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08456
    Notes:
    Urbana,IL : University of Illinois. 1983, 25-38. (horticulture series no. 43)

    50. COST Foresight 2030 - benefiting from the digital revolution: food security

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Maggio, Albino (author), Stavridou, Ioanna (author), and European Cooperation in Science and Technology (COST), Brussels, Belgium.
    Format:
    Paper
    Publication Date:
    2009-10-21
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29758
    Notes:
    Presented at the CABI Global Summit, London, UK, October 19-21, 2009. 33 pages.