'Kid tested, mother approved': the relationship between advertising expenditures and 'most-loved' brands

    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kim, Kacy K. (author), Williams, Jerome D. (author), and Wilcox, Gary B. (author)
    Format:
    Book chapter
    Publication Date:
    2017
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: D08832
    Subject Term:
    advertising, expenditures, food, market information, media, media research, product promotion, television, youth, relationship marketing, brands, and food issues
    Notes:
    Pages 42-60 in Yoon, Sukki and Oh, Sangdo (eds.), Social and environmental issues in advertising. United Kingdom: Routledge, Taylor and Francis Group, London. 169 pages.

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