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Business-to-business media study: final report

Collection:
Agricultural Communications Documentation Center (ACDC)
Contributor:
American Business Media, New York City, New York.
Format:
Report
Publication Date:
2001-10-04
URL:
http://www.americanbusinessmedia.com/images/abm/pdfs/resources/yankelovich_fullreport.pdf
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 161
Subject Term:
advertising, agribusiness, attitudes, farm journals, information needs, information sources, Internet, journals, newspapers, organizations, shows, television, web sites, agrimarketers
Notes:
6 pages., Part of a 59-page report of findings from a survey among executives at U.S. companies. This section focuses on responses from executives in the horticulture/farming sector.