- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Format:
- Journal article
- Publication Date:
- 2010-04
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30205
- Journal Title:
- Agri Marketing
- Journal Title Details:
- 48(3) : 39-60
- Subject Term:
- advertising, awards, campaigns, communicator effectiveness, direct mail, exhibits, National Agri-Marketing Association (NAMA), newsletters, public relations, publications, radio, television, web sites, writing skills, marketing communication, point-of-purchase, and events
